A Character Licence Agreement is essential when one party wishes to grant another the right to use and commercially exploit a character in specific ways. This agreement, governed by English and Welsh law, typically covers territorial scope, permitted uses, quality standards, approval processes, and financial terms. It's particularly important in protecting intellectual property rights while enabling commercial exploitation across various media and merchandise. The agreement ensures compliance with UK copyright and trademark laws while providing clear guidelines for character usage and brand protection.
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1. Parties: Identification and details of the licensor and licensee
2. Background: Context of the agreement and ownership declaration of the licensed character
3. Definitions: Key terms used throughout the agreement including Licensed Character, Territory, Term, Licensed Products
4. Grant of Rights: Scope of licence, territory, and duration of the character licence
5. Payments: Royalty rates, payment terms, and reporting requirements
6. Quality Control: Standards for character use and approval processes
7. Intellectual Property Protection: Rights protection and infringement procedures
8. Term and Termination: Duration and termination provisions
1. Minimum Guarantees: Minimum royalty payments required, used for valuable character properties
2. Sub-licensing Rights: Rights to grant sub-licenses to third parties for character usage
3. Marketing Commitments: Minimum marketing spend and activities for character promotion
1. Schedule 1 - Character Specifications: Detailed description and artwork of licensed character
2. Schedule 2 - Style Guide: Guidelines for character usage and brand standards
3. Schedule 3 - Licensed Products: List of approved products for character use
4. Schedule 4 - Territory Schedule: Detailed breakdown of licensed territories
5. Schedule 5 - Royalty Rates: Detailed breakdown of royalty calculations and categories
6. Schedule 6 - Approval Procedures: Step-by-step process for obtaining licensor approval
Relevant legal definitions
Agreement
Approved Products
Approval Process
Character
Character Properties
Commencement Date
Confidential Information
Delivery Materials
Effective Date
Force Majeure
Gross Sales
Initial Term
Intellectual Property Rights
Licensed Products
Licensed Rights
Licensed Territory
Licensor Materials
Marketing Materials
Minimum Guarantee
Net Sales
Quality Standards
Quarterly Period
Renewal Term
Royalties
Royalty Period
Royalty Rate
Style Guide
Sub-licensee
Term
Territory
Trade Marks
Working Day
Approved Products
Approval Process
Character
Character Properties
Commencement Date
Confidential Information
Delivery Materials
Effective Date
Force Majeure
Gross Sales
Initial Term
Intellectual Property Rights
Licensed Products
Licensed Rights
Licensed Territory
Licensor Materials
Marketing Materials
Minimum Guarantee
Net Sales
Quality Standards
Quarterly Period
Renewal Term
Royalties
Royalty Period
Royalty Rate
Style Guide
Sub-licensee
Term
Territory
Trade Marks
Working Day
Clauses
Grant of Rights
Term and Territory
Licensed Products
Royalties and Payments
Quality Control
Approval Process
Intellectual Property Protection
Marketing and Promotion
Sub-licensing
Warranties and Representations
Indemnification
Confidentiality
Termination
Force Majeure
Assignment
Notices
Audit Rights
Non-Competition
Moral Rights
Brand Protection
Product Safety
Insurance
Reporting Requirements
Record Keeping
Minimum Guarantees
Dispute Resolution
Governing Law
Entire Agreement
Variation
Severability
Term and Territory
Licensed Products
Royalties and Payments
Quality Control
Approval Process
Intellectual Property Protection
Marketing and Promotion
Sub-licensing
Warranties and Representations
Indemnification
Confidentiality
Termination
Force Majeure
Assignment
Notices
Audit Rights
Non-Competition
Moral Rights
Brand Protection
Product Safety
Insurance
Reporting Requirements
Record Keeping
Minimum Guarantees
Dispute Resolution
Governing Law
Entire Agreement
Variation
Severability
Relevant Industries
Relevant Teams
Relevant Roles
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