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all confidential information relating to the Purpose which the Company directly or indirectly discloses (whether orally, electronically or in writing), or makes available, to the Receiving Party, before, This should only be removed if you are confident that negotiations up to this point have not involved the release of any Confidential Information on or after the Effective Date of this Agreement including: the existence and terms of this Agreement and related negotiation; all confidential or proprietary information relating to the business, affairs, customers, suppliers, intentions, market opportunities, operations, processes, product information, designs, know-how, trade secrets, technical information, or software of the Company or its Group Companies; any data or analysis derived from the Confidential Information; any information that is clearly marked as being confidential; and any other information that should reasonably have been understood to be confidential or proprietary;