Venue Promoter Agreement Template for Denmark

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Key Requirements PROMPT example:

Venue Promoter Agreement

I need a Venue Promoter Agreement for my 2000-capacity music venue in Copenhagen, granting exclusive promotion rights to a single promoter for all rock and metal concerts, with a minimum of 24 events per year requirement and 70-30 revenue split in favor of the venue.

Document background
The Venue Promoter Agreement serves as the primary legal framework for establishing and managing the business relationship between venue owners/operators and event promoters in Denmark. This document is essential when a venue seeks to partner with professional promoters to organize and market events, concerts, performances, or other entertainment activities. The agreement, governed by Danish law, covers crucial aspects such as revenue sharing, operational responsibilities, marketing obligations, and risk allocation. It ensures compliance with Danish regulations, including the Public Entertainment Act, fire safety requirements, and workplace safety standards. The document typically includes detailed provisions for event scheduling, technical requirements, insurance obligations, and emergency procedures, making it a comprehensive tool for managing venue-promoter relationships in the Danish entertainment industry.
Suggested Sections

1. Parties: Identification of the venue owner/operator and the promoter, including full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship and intentions

3. Definitions: Defined terms used throughout the agreement

4. Appointment and Scope: Terms of the promoter's appointment and scope of authorized activities

5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions

6. Promoter's Obligations: Core responsibilities including event programming, marketing, and promotion duties

7. Venue's Obligations: Venue's responsibilities including facility provision, maintenance, and support services

8. Financial Terms: Revenue sharing, fees, payment terms, and financial reporting requirements

9. Event Management: Procedures for event scheduling, setup, and execution

10. Marketing and Promotion: Marketing requirements, branding guidelines, and promotional activities

11. Insurance and Liability: Required insurance coverage and allocation of risks between parties

12. Representations and Warranties: Standard assurances from both parties regarding capacity and authority

13. Confidentiality: Protection of confidential information and trade secrets

14. General Provisions: Standard legal provisions including governing law, notices, and entire agreement

Optional Sections

1. Exclusivity: Used when the promoter is granted exclusive rights for certain types of events or within a geographic area

2. Food and Beverage: Include when the agreement covers concession arrangements or revenue sharing from F&B sales

3. Merchandising Rights: When merchandise sales are part of the arrangement, defining rights and revenue sharing

4. Technical Services: If the promoter is responsible for providing or coordinating technical equipment and services

5. Staff and Security: When specific staffing arrangements or security requirements need to be detailed

6. Sponsorship and Advertising: For agreements involving shared sponsorship rights or advertising revenue

7. Force Majeure: Detailed provisions for handling events beyond parties' control, particularly relevant post-COVID

8. Non-Compete: When restrictions on promoting events at competing venues are required

Suggested Schedules

1. Venue Specifications: Detailed description of the venue, including capacity, facilities, and technical specifications

2. Financial Schedule: Detailed breakdown of fees, revenue sharing percentages, and payment terms

3. Operating Procedures: Specific procedures for event planning, execution, and post-event activities

4. Insurance Requirements: Detailed insurance requirements including types of coverage and minimum amounts

5. Marketing Guidelines: Specific requirements for marketing materials, branding, and promotional activities

6. Technical Requirements: Standard technical specifications and requirements for events

7. Service Level Agreement: Performance metrics and service standards for both parties

8. Health and Safety Procedures: Required safety protocols and emergency procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Entertainment

Live Events

Performing Arts

Music

Sports

Hospitality

Cultural Events

Conferences

Exhibition

Tourism

Relevant Teams

Legal

Operations

Marketing

Finance

Business Development

Event Management

Technical Production

Facilities Management

Risk and Compliance

Sales

Security

Customer Service

Relevant Roles

Venue Manager

Event Director

Operations Manager

Marketing Director

Legal Counsel

Business Development Manager

Entertainment Director

Technical Director

Finance Manager

Compliance Officer

Contract Manager

Booking Manager

Production Manager

Facility Manager

Risk Manager

Industries
Danish Contracts Act (Aftaleloven): Fundamental law governing contract formation, validity, and enforcement in Denmark. Essential for establishing the basic framework of the promoter agreement.
Danish Public Entertainment Act (Lov om offentlige forlystelser): Regulates public entertainment events, including licensing requirements, safety measures, and operational guidelines for venues.
Danish Marketing Practices Act (Markedsføringsloven): Governs marketing and advertising practices, crucial for event promotion and ticket sales regulations.
Danish Working Environment Act (Arbejdsmiljøloven): Ensures proper working conditions and safety standards for employees and contractors at the venue.
Danish Fire Protection Act (Beredskabsloven): Specifies fire safety requirements and emergency procedures for public venues.
Danish Personal Data Protection Act (Databeskyttelsesloven): Implementation of GDPR in Danish law, relevant for handling customer and employee data.
Danish Insurance Contracts Act (Forsikringsaftaleloven): Regulates insurance requirements and obligations, important for venue and event insurance coverage.
Danish Competition Act (Konkurrenceloven): Ensures fair competition and prevents anti-competitive practices in the entertainment industry.
Danish Sale of Goods Act (Købeloven): Applies to ticket sales and merchandise transactions related to events.
Danish Copyright Act (Ophavsretsloven): Protects intellectual property rights for performances, music, and other creative content used in events.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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