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Venue Promoter Agreement
"I need a Venue Promoter Agreement for my 2000-capacity concert venue in Amsterdam, with exclusive promotion rights for live music events and a 15% commission structure, starting March 2025."
1. Parties: Identification of the venue owner/operator and the promoter, including full legal names and addresses
2. Background: Context of the agreement, including brief description of the venue and promoter's business
3. Definitions: Key terms used throughout the agreement including 'Events', 'Venue', 'Promotion Period', 'Gross Revenue', etc.
4. Appointment and Term: Formal appointment of promoter, exclusivity status, and duration of the agreement
5. Promoter's Obligations: Core promotional duties, marketing requirements, and performance standards
6. Venue's Obligations: Venue's commitments regarding access, facilities, and support for promotional activities
7. Financial Terms: Commission structure, payment terms, expense arrangements, and revenue sharing
8. Event Booking and Management: Process for booking events, approval requirements, and management responsibilities
9. Marketing and Promotion: Specific marketing requirements, branding guidelines, and promotional strategies
10. Reporting and Accounting: Required financial reports, timing, and accounting procedures
11. Insurance and Liability: Required insurance coverage and allocation of risks between parties
12. Termination: Grounds for termination, notice requirements, and consequences of termination
13. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Exclusivity Arrangements: Used when the promoter has exclusive rights to certain types of events or time periods
2. Social Media Management: Include when the promoter will manage venue's social media accounts
3. Staff and Security: Required when promoter has responsibilities for providing or managing event staff
4. Food and Beverage: Include when promoter has involvement in F&B operations or receives F&B-related commission
5. Sponsorship Rights: Used when promoter has rights to arrange venue sponsorships
6. Technical Requirements: Include when promoter has specific responsibilities regarding technical equipment
7. International Events: Add when venue hosts international acts requiring specific arrangements
8. Ticket Sales Management: Include when promoter handles ticket sales directly
1. Schedule 1 - Venue Specifications: Detailed description of venue, including capacity, facilities, and technical specifications
2. Schedule 2 - Commission Structure: Detailed breakdown of commission rates for different types of events and revenue streams
3. Schedule 3 - Marketing Requirements: Specific marketing activities, minimum spend requirements, and promotional standards
4. Schedule 4 - Approved Event Types: List of pre-approved event types and any restricted activities
5. Schedule 5 - Reporting Templates: Standard formats for financial and activity reporting
6. Schedule 6 - Insurance Requirements: Detailed insurance requirements including types and levels of coverage
7. Schedule 7 - Key Performance Indicators: Specific performance metrics and targets for the promoter
8. Appendix A - House Rules: Venue's standard operating procedures and rules
9. Appendix B - Emergency Procedures: Safety and emergency protocols for events
Authors
Applicable Laws
Approved Events
Booking Period
Commission
Confidential Information
Effective Date
Event
Event Revenue
Excluded Events
Force Majeure
Gross Revenue
House Rules
Initial Term
Marketing Materials
Marketing Plan
Minimum Performance Requirements
Net Revenue
Operating Hours
Promotion Period
Promotional Services
Renewal Term
Reserved Dates
Revenue Share
Social Media Accounts
Sponsorship Revenue
Term
Territory
Ticket Sales
Venue
Venue Capacity
Venue Facilities
Venue Manager
Venue Specifications
Working Day
Term and Renewal
Exclusivity
Promotional Obligations
Venue Access
Commission and Payment
Marketing Requirements
Event Booking
Performance Standards
Revenue Sharing
Reporting and Accounting
Insurance
Liability and Indemnification
Intellectual Property
Confidentiality
Data Protection
Health and Safety
Compliance with Laws
Force Majeure
Termination
Post-Termination Obligations
Non-Competition
Non-Solicitation
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Amendments
Third Party Rights
Counterparts
Costs
Warranties and Representations
Entertainment
Events Management
Live Music
Performing Arts
Hospitality
Sports and Recreation
Nightlife and Clubs
Conference and Exhibition
Cultural Venues
Theatre and Performance
Legal
Operations
Marketing
Events
Sales
Programming
Finance
Commercial
Business Development
Venue Operations
Venue Manager
Events Director
Marketing Manager
Promotions Manager
Operations Director
Entertainment Manager
Business Development Manager
Booking Coordinator
Legal Counsel
Commercial Director
Chief Operating Officer
Venue Operations Manager
Event Sales Manager
Programming Director
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