Advertising Agency Retainer Agreement Template for Germany

1. Success Metrics and KPIs: Specific performance indicators and measurement criteria - include when the client requires formal performance tracking

2. Third-Party Costs: Handling of external costs and mark-ups - include when significant third-party services are anticipated

3. Personnel Requirements: Dedicated team members and minimum staffing levels - include when specific personnel commitments are required

4. Exclusivity: Restrictions on working with competing clients - include when exclusivity is part of the arrangement

5. International Usage: Terms for international advertising campaigns - include when services extend beyond Germany

6. Crisis Management: Procedures for handling PR crises or emergency situations - include for high-profile clients

7. Social Media Management: Specific terms for social media handling - include when social media is a key service component

8. Award Submissions: Rights and procedures for submitting work to advertising awards - include when relevant to agency's objectives

1. Schedule 1: Scope of Services Detail: Comprehensive list of included services and deliverables under the retainer

2. Schedule 2: Fee Structure: Detailed breakdown of retainer fees, hourly rates, and additional service costs

3. Schedule 3: Service Level Agreement: Detailed performance metrics, response times, and delivery schedules

4. Schedule 4: Key Personnel: List of key team members and their roles

5. Schedule 5: Approval Workflow: Detailed workflow for creative approval processes

6. Appendix A: Data Processing Agreement: GDPR-compliant data processing terms and procedures

7. Appendix B: Brand Guidelines: Client's brand guidelines and requirements

8. Appendix C: Reporting Templates: Standard formats for performance and activity reporting