1. Compliance with Industry Standards: Include when specific industry codes or standards need to be referenced, such as AANA Code of Ethics

2. International Marketing: Required when marketing services extend beyond Australia

3. Social Media Management: Include when social media marketing is a significant component of services

4. Crisis Management: Add when handling of marketing-related crises needs specific protocols

5. Intellectual Property Rights: Include detailed IP provisions when creating substantial creative content

6. White Labeling: Include when services are provided under the client's brand

7. Agency-Client Relationship: Add when clarifying exclusive/non-exclusive relationship is important

1. Schedule A - Service Level Metrics: Detailed KPIs, targets, and measurement methodologies

2. Schedule B - Fee Structure: Detailed breakdown of fees, including base fees and performance-based components

3. Schedule C - Approved Marketing Channels: List of approved marketing channels and specific requirements for each

4. Schedule D - Reporting Templates: Standard formats for performance reports and analytics

5. Schedule E - Response Time Matrix: Detailed breakdown of response times for different service categories

6. Appendix 1 - Data Protection Protocol: Detailed procedures for handling personal data in compliance with Privacy Act

7. Appendix 2 - Escalation Matrix: Contact details and procedures for different levels of issue escalation

8. Appendix 3 - Brand Guidelines: Client's branding requirements and usage guidelines