About GenieAI · Founded 2017
We're building the global legal brain.
Genie AI is the legal agent that builds organisational knowledge and completes work autonomously according to your rules and standards.
Read our storyOur story
The way the world agrees is broken. We're fixing it.
Every sale, partnership, hire, supplier relationship, and investment ends in a contract. The agreement is the business. And yet most companies still write, review, and negotiate those contracts the way they did in 1995 - slowly, manually, dependent on a small group of expensive specialists, and with the queue building up faster than anyone can clear it.
GenieAI exists to change that. We're building a legal brain that lives inside your organisation. It learns your standards, your risk tolerance, your preferred language. Then it applies those rules to every agreement - drafting from a brief, reviewing counterparty mark-ups, negotiating redlines, surfacing the issues that need a human, and getting documents to ready-to-sign without anyone waiting on legal review.
The mission is simple: empower everyone to agree with confidence.
A note from the founders
We started Genie because we couldn't find a single business team that didn't have a legal bottleneck - and a single legal team that wasn't drowning in routine work. Both problems have the same answer. Build the system that takes the routine off everybody's desk and gives the strategic work back to the people who do it best. That's what we're building.
The journey
Moments that moved us forward
Nine years, three product generations, one mission - the way the world agrees, reshaped.
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July 2017
The first spark of GenieAI.
An early insight into applying generative AI to legal documents becomes the foundation of Genie.
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Nov 2017
Accepted onto the Entrepreneur First programme.
Pre-seed investment closed at a £1m valuation in three months.
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Nov 2017
Plans announced to draft contracts with generative AI.
Becoming the first generative-AI company in the legal space.
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Jan 2018
First pilots with major law firms.
Including Clifford Chance, Pinsent Masons, and Withers.
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June 2018
£1.2m Seed round.
With Connect Ventures and a syndicate of leading angels.
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June 2018
Strategic focus on business teams.
Empowering commercial teams to contract with the knowledge of AI plus their own company standards.
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Dec 2018
Open-sourced 500+ legal templates.
Helping create shared legal standards across UK and US industries.
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Mar 2019
Launched across 52 countries.
Localised AI support and templates in every major jurisdiction.
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June 2019
Published key AI paper at EMNLP.
A top NLP conference, in collaboration with Oxford University.
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Jan 2020
GenieAI Assistant v1.
Drafting any contract from scratch.
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June 2021
GenieAI Assistant v2.
Risk-reviewing and editing contracts.
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June 2021
Represented the UK Government on AI trade missions.
Across Portugal, Spain, Austria, and Switzerland.
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June 2022
GenieAI Assistant v3.
Achieving over 92% accuracy as rated by qualified lawyers.
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June 2023
$17.8M Series A.
Led by GV (Google Ventures) and Khosla Ventures.
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Jan 2024
First AI agents released.
Completing 100+ document tasks at once.
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Jan 2025
Major enterprise customers signed.
From football clubs to construction, energy, and consulting businesses.
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Jan 2026
Rebrand to The Global Legal Brain.
Building the standards infrastructure for legal and AI to agree contracts automatically and empower every business team.
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May 2026
Legal Workflow launches.
A new way of working with legal - agentic, organisation-aware, and built for scale.
What we believe
Four principles guide every line of code we ship.
Legal expertise should belong to everyone.
Most companies don't have an in-house legal team. They still need to draft, review, and negotiate. We're building the workspace that gives every business team that expertise on demand.
Standards beat scaffolding.
Faster contracts only matter if the work is right. We codify your organisation's rules - your fallbacks, your risk tolerance, your house style - and apply them automatically across every deal.
Trust is earned at the clause level.
We benchmark our accuracy against qualified lawyers, publish how our agents work, and never train on customer data. Audit trails are built in, not bolted on.
AI should remove waiting, not judgement.
Genie handles the standard so you can focus on the strategic. The lawyers and reviewers stay in the loop - they just stop being the bottleneck.
How we operate
Trust the AI. Verify the work.
We benchmark accuracy against qualified lawyers, ship audit trails by default, and treat your data like ours: never used to train models that aren't yours.
ISO 27001 certified
Independently audited security controls. We treat your contracts like our own - encrypted, access-controlled, and never used to train shared models.
Read more about securityBenchmarked against lawyers
Every release is rated for legal accuracy by qualified lawyers. The latest assistant clears 92% - and we publish the methodology so the number means something.
See the latest benchmarkPrivacy-first model training
Genie improves independently - through a proprietary 300K+ contract corpus, in-context learning, and lawyer-rated benchmarking. Your contracts never become anyone else's training data.
Read more about model training