AI Customization and Localization Opportunities for Biglaw

Note: This article is just one of 60+ sections from our full report titled: The 2024 Legal AI Retrospective - Key Lessons from the Past Year. Please download the full report to check any citations.

Customization and Localization Opportunities

BigLaw firms have the unique opportunity to leverage their resources for advanced AI implementation by fine-tuning models. Their firm-specific approaches and expertise, region-specific datasets and Retrieval-Augmented Generation (RAG) can localize outputs while maintaining house style. Real outcomes data can also be used to evaluate and improve AI models continuously.

Clifford Chance has developed its own private and secured AI tool, Clifford Chance Assist, on Microsoft's Azure OpenAI platform, which was rolled out to the entire firm following extensive trials.[118]

Alex Denne

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Advisor

Alex Denne, Head of Growth (Open Source Law) at Genie AI, is a legal tech leader and serial founder with over a decade of experience driving innovation and making legal services more accessible. Since joining in 2021, he has scaled the platform from 200 to over 120,000 users, combining deep contract law expertise with a data-driven, open-source approach. He is passionate about democratizing legal knowledge through AI, backed by strong academic credentials and experience leading major product and innovation initiatives.

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