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Legal AI for wholesale and distribution

Supplier contracts, distribution terms, and the documents B2B trade runs on

Draft an MSA for a new wholesale client

Review this wholesale contract against our playbook

Find the right template for our wholesale business

Trusted by 280,000+ users

Product demo here4:3, 1600 × 1200

Used by teams at

  • hyperexponential
  • HoSt Group
  • Blockworks
  • Firefish
  • Cambridge United Football Club

Teams at hyperexponential, HoSt Group, Blockworks, Firefish and Cambridge United Football Club use Genie to draft, review and negotiate their contracts.

Wholesale contracts, every distributor

GenieAI is the AI legal assistant trusted by 200,000+ business teams. We draft, review, and negotiate every wholesale and distribution contract - supply, distribution, agency, exclusivity - with current-law accuracy across 150+ jurisdictions.

  • Auto-draft supply, distribution, and agency agreements
  • Standardise terms across hundreds of buyers and suppliers
  • 500+ wholesale-ready templates across 150+ jurisdictions, free to use

Product demo here16:10, 1600 × 1000

What you can do

What wholesale teams run through Genie

The features behind faster supply agreements, distribution contracts and purchase terms.

Across teams

How teams use Genie in Wholesale

Pick your team to see how Genie shows up across the wholesale business.

  • Close distribution deals faster

    Auto-draft distribution, supply, and trade agreements in seconds, with your standard positions applied.

  • Negotiate within playbooks

    Surface pre-approved fallback terms so commercial teams move without paging legal for every redline.

  • Track deal-stage risk

    See where every commercial agreement sits versus your credit and counterparty positions.

Real Wholesale teams using Genie

From regional distributors to national wholesale groups.

MK Dons

MK Dons

From sponsor deals to concert riders to indemnity wording, one commercial team handles every negotiation. Genie sits in the middle of the workflow, helping them draft contracts, weigh redlines, and get to a position the same afternoon.

Industry
Sports. Events. Entertainment
Group
Stadium MK Group
Businesses
8 entwined
Mode
24/7 always-on

Read case study

How we compare

How does GenieAI compare to ChatGPT?

Compare Legal AI tools

Feature GenieAI Claude ChatGPT
Conversational interface Yes Yes Yes
Can upload docs & PDFs Yes Yes Yes
Review against your playbook rules Yes Yes No
Edit and negotiate in tracked changes Yes No No
Collaborative legal editor for teams Yes No No
Compare against a proprietary legal dataset Yes No No
Manage complex deals with Eidetic Intelligence Yes No No
Develop an org-wide legal brain Yes No No
Save templates, playbooks, insights Yes No No

Common questions

Wholesale contracting, answered

What commercial and legal leads ask before standardising terms across a supplier base.

Which wholesale and distribution documents can GenieAI generate?

Distribution agreements, supplier contracts, master purchase terms, exclusivity arrangements, rebate and discount frameworks, and the B2B commercial documents wholesale operators sign.

Can wholesale teams review contracts without waiting for legal?

Yes. Legal sets the positions your business accepts once, as a playbook, and Genie reviews incoming supply agreements, distribution contracts and purchase terms against it, so routine work moves without joining a legal queue.

Anything outside those positions is flagged rather than waved through, so legal keeps the standard and the business keeps the timeline.

Who decides which contract positions we can accept?

Legal does. The playbook is authored and owned by your legal function: preferred positions, acceptable fallbacks, and the points you will not concede. Genie applies it rather than substituting a standard of its own.

That division is the point. The business gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.

How long does a distribution agreement review take with Genie?

It depends on length and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability.

HoSt Group, a 700-person energy company, gives 25 commercial seats to its sales and commercial teams and reports 80% faster reviews. The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.

Does GenieAI work inside Microsoft Word?

Yes. Genie works directly in Microsoft Word, so you review and redline in the document your counterparty actually sent, rather than moving it into another system and breaking your review trail.

What happens when a counterparty's redline falls outside our playbook?

Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.

Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.

Can GenieAI review exclusivity and territory terms in a distribution agreement?

Yes. Genie reviews distribution and supplier agreements against your agreed positions, covering exclusivity, territory, minimum purchase commitments, rebate mechanics and termination rights.

Minimum commitments paired with exclusivity are the clause to watch. Exclusivity granted for a volume target that later proves unreachable locks up a territory and leaves the shortfall payable anyway.

Resources

Legal AI resources for Wholesale

In our customers’ words.

Commercial and compliance leaders on what changed once Genie took on their contracts.

I would urge other companies to use AI software to support them. It really improves the timeline for negotiating contracts. And it builds confidence in your commercial team to do the negotiations themselves.

Jafeth Bulsink Head of Sales at Bright Renewables, HoSt Group
80% faster reviews
Read the HoSt Group story

Read customer stories

Enterprise-grade security, from sign-in to storage.

ISO 27001 certified, with single sign-on, two-factor verification and encryption at rest and in transit.

  • ISO 27001 certified

  • GDPR compliant

  • Registered with the UK ICO

  • Certified

    ISO 27001 certified

    ISO/IEC 27001:2022, certificate 310012019 from Citation ISO Certification. Certified since 2019, and available on request.

  • Compliant

    GDPR compliant

    Compliant with UK GDPR, EU GDPR and the Data Protection Act 2018.

  • Registered

    Registered with the UK ICO

    Registered with the UK Information Commissioner’s Office (ICO).

  • Single sign-on

    Single sign-on with Google and Microsoft.

  • Two-factor verification

    Two-factor verification on every new device when you sign in with a password.

  • Encryption

    Encrypted at rest (AES-256) and in transit (TLS 1.2+).

  • Zero data retention

    Zero data retention with OpenAI and Anthropic. They keep no inputs or outputs after processing.

  • UK and EU hosting

    Hosted on AWS in the UK and EU.

  • Data processing agreement

    Data processing agreement with EU SCCs and the UK IDTA.

    Read the DPA

  • Sub-processors

    Published sub-processor list.

    See the list

  • EU AI Act

    Not a high-risk AI system under the EU AI Act, and we meet the obligations that apply to us.

  • Penetration testing

    Independent penetration testing after significant changes, alongside internal scanning.

  • Business continuity

    A one-hour recovery time objective for critical services, with encrypted backups tested for recovery.

  • No data breaches

    No data breaches in our history.

  • Report a vulnerability

    Email security@genieai.co. We aim to respond within two working days.

    Email the security team

Read the security overview

Ready to trade on your own terms?

Draft, review and negotiate supply agreements, distribution contracts and purchase terms against your own standards, with legal in control.

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