Guides
Rights, licensing, talent, and the contracts that get content commissioned, made, and distributed
Trusted by 280,000+ users
Product demo here4:3, 1600 × 1200
Used by teams at
Teams at hyperexponential, HoSt Group, Blockworks, Firefish and Cambridge United Football Club use Genie to draft, review and negotiate their contracts.
GenieAI is the AI legal assistant trusted by 200,000+ business teams. We draft, review, and negotiate every media contract - talent, licensing, production, distribution, advertising - with current-law accuracy across 150+ jurisdictions.
Product demo here16:10, 1600 × 1000
What you can do
The features behind faster production agreements, contributor contracts and licensing deals.
Create Contracts
Produce a first draft of a production agreement, contributor contract or licensing deal from a plain-English brief.
Review & Negotiate
Check a distributor's or contributor's markup against the terms you accept on rights, credit and payment.
AI Contract Assistant
It remembers the positions you took on the last deal, so production teams stop reopening settled rights questions.
Ask your Document
Get answers on territory, term and exploitation rights, each tied back to the exact clause.
Word Add-in
Mark up a production or contributor agreement in the document they sent, without breaking your review trail.
Across teams
Pick your team to see how Genie shows up across the media business.
Auto-draft ad, sponsorship, and content-licensing agreements in seconds, with your standard positions applied.
Surface pre-approved fallback terms so commercial teams move without paging legal for every redline.
See where every commercial agreement sits versus your IP and clearance positions.
Review production, talent, and SaaS agreements in one pass, with risk areas flagged automatically.
Enforce your IP, indemnity, and audit-rights positions across the entire supplier base.
Surface auto-renewal and price-hike clauses across the supplier base before they trigger.
Surface enterprise-wide risk across licensing, talent, and broadcast contracts in a single dashboard.
Spin up due diligence packs, acquisition agreements, and joint-venture terms without delaying the deal.
Set IP and clearance positions once; let production, sales, and procurement teams draft within them.
Auto-handle NDAs, talent releases, vendor MSAs, and standard licensing terms so you focus on novel issues.
Maintain a living media-specific playbook your production and commercial teams can draft from directly.
Suggest pre-approved fallbacks for IP-ownership, indemnity, and termination clauses instantly.
Triage incoming production, talent, and SaaS agreements automatically against your playbook.
Enforce a uniform position on IP, indemnity, and audit rights across every supplier.
Reduce review backlog from weeks to days with AI-first triage on every incoming agreement.
From independent production companies to established publishers.
MK Dons
From sponsor deals to concert riders to indemnity wording, one commercial team handles every negotiation. Genie sits in the middle of the workflow, helping them draft contracts, weigh redlines, and get to a position the same afternoon.
How we compare
| Feature | GenieAI | Claude | ChatGPT |
|---|---|---|---|
| Conversational interface | Yes | Yes | Yes |
| Can upload docs & PDFs | Yes | Yes | Yes |
| Review against your playbook rules | Yes | Yes | No |
| Edit and negotiate in tracked changes | Yes | No | No |
| Collaborative legal editor for teams | Yes | No | No |
| Compare against a proprietary legal dataset | Yes | No | No |
| Manage complex deals with Eidetic Intelligence | Yes | No | No |
| Develop an org-wide legal brain | Yes | No | No |
| Save templates, playbooks, insights | Yes | No | No |
Other industries
Common questions
What production and legal leads ask before running rights paperwork through Genie.
Commissioning agreements, production contracts, talent agreements, distribution deals, licensing structures, and the rights documents media businesses negotiate every week.
Yes. Legal sets the positions your business accepts once, as a playbook, and Genie reviews incoming production agreements, contributor contracts and licensing deals against it, so routine work moves without joining a legal queue.
Anything outside those positions is flagged rather than waved through, so legal keeps the standard and the business keeps the timeline.
Legal does. The playbook is authored and owned by your legal function: preferred positions, acceptable fallbacks, and the points you will not concede. Genie applies it rather than substituting a standard of its own.
That division is the point. The business gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.
It depends on length and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability.
HoSt Group, a 700-person energy company, gives 25 commercial seats to its sales and commercial teams and reports 80% faster reviews. The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.
Yes. Genie works directly in Microsoft Word, so you review and redline in the document your counterparty actually sent, rather than moving it into another system and breaking your review trail.
Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.
Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.
Yes. Genie reviews grants of rights, term and territory, holdbacks, and whether every contributor agreement actually assigns what the distribution agreement promises.
Chain of title is a completeness problem rather than a drafting one. One unsigned contributor release can hold up delivery on a finished production, and it is far cheaper to find at contracting than at clearance.
Resources
Commercial and compliance leaders on what changed once Genie took on their contracts.
I would urge other companies to use AI software to support them. It really improves the timeline for negotiating contracts. And it builds confidence in your commercial team to do the negotiations themselves.
Once we had the demo and realized how much time, resource, and money it could save the football club, it was an absolute no-brainer.
We cut contract review time by over 50% with Genie.
Liability is always a contentious point. We can get to the point in a matter of five minutes.
ISO 27001 certified, with single sign-on, two-factor verification and encryption at rest and in transit.
ISO 27001 certified
GDPR compliant
Registered with the UK ICO
ISO/IEC 27001:2022, certificate 310012019 from Citation ISO Certification. Certified since 2019, and available on request.
Compliant with UK GDPR, EU GDPR and the Data Protection Act 2018.
Registered with the UK Information Commissioner’s Office (ICO).
Single sign-on with Google and Microsoft.
Two-factor verification on every new device when you sign in with a password.
Encrypted at rest (AES-256) and in transit (TLS 1.2+).
Zero data retention with OpenAI and Anthropic. They keep no inputs or outputs after processing.
Hosted on AWS in the UK and EU.
Data processing agreement with EU SCCs and the UK IDTA.
Published sub-processor list.
Not a high-risk AI system under the EU AI Act, and we meet the obligations that apply to us.
Independent penetration testing after significant changes, alongside internal scanning.
A one-hour recovery time objective for critical services, with encrypted backups tested for recovery.
No data breaches in our history.
Email security@genieai.co. We aim to respond within two working days.