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1. Parties: Identification and details of the sponsor and sponsored party
2. Background: Context of the sponsorship arrangement and brief description of each party's business
3. Definitions and Interpretation: Definitions of key terms used in the agreement and rules of interpretation
4. Grant of Sponsorship Rights: Core sponsorship rights being granted, including exclusivity provisions if applicable
5. Term and Renewal: Duration of the agreement and any renewal options
6. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and any performance-related payments
7. Sponsor's Obligations: Key obligations of the sponsor, including payment and provision of products/services
8. Sponsored Party's Obligations: Key obligations including branding requirements, appearances, and promotional activities
9. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP, including approval processes
10. Branding and Marketing: Specifications for use of sponsor's branding and marketing materials
11. Reporting and Performance Monitoring: Requirements for reporting on sponsorship activities and measuring success
12. Warranties and Representations: Standard warranties from both parties regarding authority, capacity, and compliance
13. Termination: Grounds for termination, termination process, and consequences
14. Confidentiality: Protection of confidential information exchanged during the relationship
15. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Event-Specific Terms: Used when sponsorship relates to specific events, detailing event-related obligations and rights
2. Territory and Exclusivity: Detailed section when sponsorship rights are territory-specific or have complex exclusivity arrangements
3. Digital Rights: Specific section for digital/social media rights and obligations when these are significant elements
4. Naming Rights: When sponsorship includes naming rights for venues, events, or programs
5. Product Supply: When sponsorship includes supply of products or equipment
6. Hospitality Benefits: Detailed provisions for corporate hospitality elements of sponsorship
7. Anti-Doping Compliance: For sports sponsorships where anti-doping compliance is relevant
8. Force Majeure for Events: Extended force majeure provisions for event-based sponsorships
9. Athlete/Personality Rights: When sponsorship involves individual athletes or personalities
10. Multiple Sponsor Provisions: Coordination with other sponsors' rights when multiple sponsors are involved
1. Schedule 1: Sponsorship Rights and Benefits: Detailed listing of all sponsorship rights, benefits, and deliverables
2. Schedule 2: Brand Guidelines: Sponsor's brand guidelines and usage requirements
3. Schedule 3: Payment Schedule: Detailed payment terms, installments, and payment milestones
4. Schedule 4: Sponsored Activities/Events: List and details of specific activities or events covered by sponsorship
5. Schedule 5: Reporting Requirements: Templates and specifications for required reports and performance metrics
6. Schedule 6: Approved Sponsor Marks: Images and specifications of approved logos and marks
7. Appendix A: Media and PR Requirements: Detailed requirements for media coverage and public relations activities
8. Appendix B: Technical Requirements: Technical specifications for digital content, broadcasts, or equipment if applicable
Affiliate
Approved Sponsor Marks
Business Day
Commencement Date
Confidential Information
Effective Date
Event(s)
Exclusivity Period
Force Majeure Event
Initial Term
Intellectual Property Rights
License
Marketing Rights
Media Rights
Official Sponsor
Performance Criteria
Prohibited Products
Renewal Term
Royalties
Sponsor Benefits
Sponsor Category
Sponsor Marks
Sponsor Products
Sponsored Activities
Sponsored Party Property
Sponsorship Fee
Sponsorship Rights
Sponsorship Term
Territory
Third Party Rights
Trade Marks
Use Guidelines
Venue
Year
Grant of Rights
Term and Duration
Sponsorship Fees
Payment Terms
Exclusivity
Intellectual Property Rights
Brand Usage
Marketing Rights
Sponsor Obligations
Sponsored Party Obligations
Performance Requirements
Reporting Requirements
Warranties
Representations
Confidentiality
Data Protection
Anti-Corruption
Force Majeure
Termination
Post-Termination Obligations
Assignment
Subcontracting
Insurance
Liability
Indemnification
Dispute Resolution
Governing Law
Jurisdiction
Notices
Entire Agreement
Amendment
Severability
Third Party Rights
Waiver
Costs
Counterparts
Good Faith
Compliance with Laws
Media Rights
Publicity
Event Cancellation
Competition Protection
Morality Clause
Sports and Recreation
Entertainment
Media and Broadcasting
Financial Services
Consumer Goods
Telecommunications
Automotive
Energy and Resources
Technology
Food and Beverage
Healthcare
Education
Arts and Culture
Professional Services
Retail
Legal
Marketing
Commercial
Finance
Compliance
Brand Management
Public Relations
Business Development
Events Management
Sports Administration
Partnership Management
Contract Administration
Legal Counsel
Commercial Director
Marketing Manager
Brand Manager
Sponsorship Manager
Events Manager
Sports Administrator
Business Development Manager
Compliance Officer
Finance Manager
Rights Manager
Partnership Director
Contract Administrator
Public Relations Manager
Chief Marketing Officer
Chief Commercial Officer
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