The Sponsorship Agreement template is designed for use under Dutch law when establishing formal sponsorship arrangements between parties. This document is essential when a business or organization (sponsor) wishes to provide financial or in-kind support to another party (sponsored entity) in exchange for promotional rights and marketing benefits. The agreement covers crucial elements including sponsorship fees, term duration, intellectual property rights, and compliance with Dutch advertising regulations. It's particularly important in situations where significant brand exposure is involved or where substantial financial commitments are being made. The template ensures compliance with Dutch legal requirements while providing flexibility to accommodate various types of sponsorship arrangements, from sports and entertainment to cultural and educational partnerships. The Sponsorship Agreement should be customized based on the specific nature of the sponsorship, taking into account any industry-specific requirements and the particular needs of both parties.
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1. Parties: Identification of the sponsor and sponsored party with full legal names and registered addresses
2. Background: Context of the sponsorship arrangement and brief description of both parties' business/activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the rights granted to the sponsor, including branding, marketing, and promotional rights
5. Sponsorship Fees and Payment Terms: Financial terms including amount, payment schedule, and method of payment
6. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
7. Obligations of the Sponsored Party: Specific commitments and duties of the sponsored party in delivering sponsorship benefits
8. Obligations of the Sponsor: Sponsor's commitments beyond financial payment, including provision of materials and approvals
9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
10. Approval and Quality Control: Process for approving use of sponsor's branding and maintaining quality standards
11. Confidentiality: Protection of confidential information exchanged during the relationship
12. General Terms: Standard legal provisions including notices, assignment, entire agreement, and governing law
1. Exclusivity: Terms regarding category exclusivity or territorial exclusivity, used when sponsor requires protection from competing brands
2. Force Majeure: Provisions for handling unforeseen circumstances, particularly relevant for event sponsorships
3. Morality Clause: Right to terminate if either party's reputation is compromised, important for high-profile sponsorships
4. Digital Rights: Specific provisions for social media, online content, and digital activation, needed for digital-heavy sponsorships
5. Hospitality Benefits: Details of VIP access, tickets, or entertainment privileges, relevant for sports/entertainment sponsorships
6. Insurance Requirements: Specific insurance obligations, important for high-risk activities or large-scale events
7. Anti-Doping Compliance: Specific provisions for sports sponsorships where anti-doping compliance is relevant
8. Data Protection: GDPR compliance provisions when personal data processing is involved
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule 2 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any performance-related adjustments
3. Schedule 3 - Brand Guidelines: Technical specifications for logo usage, brand colors, and styling requirements
4. Schedule 4 - Approval Process: Detailed procedures and timelines for obtaining approvals for branded materials
5. Schedule 5 - Key Performance Indicators: Metrics and measurements for evaluating sponsorship effectiveness
6. Appendix A - Sponsor's Marks: Visual representation of sponsor's logos and trademarks to be used
7. Appendix B - Sponsored Party's Marks: Visual representation of sponsored party's logos and trademarks to be used
Relevant legal definitions
Agreement
Approval Process
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Deliverables
Effective Date
Event(s)
Exclusivity Period
Fee(s)
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Payment Schedule
Promotional Rights
Quarter
Renewal Term
Sponsor
Sponsor's Marks
Sponsorship Benefits
Sponsorship Category
Sponsorship Period
Sponsorship Rights
Sponsored Party
Sponsored Party's Marks
Territory
Term
Third Party
Trade Marks
VAT
Working Hours
Approval Process
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Deliverables
Effective Date
Event(s)
Exclusivity Period
Fee(s)
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Payment Schedule
Promotional Rights
Quarter
Renewal Term
Sponsor
Sponsor's Marks
Sponsorship Benefits
Sponsorship Category
Sponsorship Period
Sponsorship Rights
Sponsored Party
Sponsored Party's Marks
Territory
Term
Third Party
Trade Marks
VAT
Working Hours
Clauses
Interpretation
Term and Duration
Grant of Rights
Sponsorship Fees
Payment Terms
Exclusivity
Intellectual Property Rights
Brand Usage
Quality Control
Approval Process
Obligations of Sponsor
Obligations of Sponsored Party
Representations and Warranties
Confidentiality
Data Protection
Force Majeure
Termination
Consequences of Termination
Morality and Reputation
Insurance
Liability and Indemnification
Assignment
Anti-Bribery and Corruption
Notices
Entire Agreement
Amendment
Severability
Waiver
Governing Law
Dispute Resolution
Term and Duration
Grant of Rights
Sponsorship Fees
Payment Terms
Exclusivity
Intellectual Property Rights
Brand Usage
Quality Control
Approval Process
Obligations of Sponsor
Obligations of Sponsored Party
Representations and Warranties
Confidentiality
Data Protection
Force Majeure
Termination
Consequences of Termination
Morality and Reputation
Insurance
Liability and Indemnification
Assignment
Anti-Bribery and Corruption
Notices
Entire Agreement
Amendment
Severability
Waiver
Governing Law
Dispute Resolution
Relevant Industries
Sports & Recreation
Entertainment
Arts & Culture
Education
Media & Broadcasting
Events & Exhibitions
Non-Profit & Charity
Professional Services
Technology
Consumer Goods
Financial Services
Healthcare
Automotive
Retail
Telecommunications
Relevant Teams
Legal
Marketing
Commercial
Business Development
Brand Management
Corporate Communications
Events
Sponsorship
Finance
Compliance
Public Relations
Relevant Roles
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Partnership Manager
Events Manager
Sports Marketing Manager
Chief Marketing Officer
Contracts Manager
Corporate Communications Manager
PR Manager
Rights Manager
Compliance Officer
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