The Brand Transfer Agreement is essential when a company wishes to sell, transfer, or divest its brand assets to another entity. This comprehensive document, governed by U.S. federal and state laws, outlines the terms and conditions of transferring brand ownership, including all associated intellectual property rights, goodwill, and commercial assets. It's particularly crucial in mergers, acquisitions, or strategic brand divestitures, ensuring proper legal transfer of valuable brand assets while protecting both parties' interests through detailed provisions for warranties, representations, and transition arrangements.
Your data doesn't train Genie's AI
You keep IP ownership of your information
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OR
Let Genie AI's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
Upload your Doc
1. Parties: Identification of transferor and transferee, including full legal names and addresses
2. Background/Recitals: Context of the transfer, history of the brand, and purpose of the agreement
3. Definitions: Key terms used throughout the agreement, including 'Brand Assets', 'Effective Date', 'Intellectual Property Rights'
4. Subject Matter of Transfer: Detailed description of brand assets being transferred, including trademarks, logos, domains
5. Consideration: Payment terms and conditions for the brand transfer
6. Transfer Process: Steps and timeline for executing the transfer
7. Representations and Warranties: Statements of fact and assurances from both parties
8. Governing Law: Jurisdiction and applicable law
1. Transition Services: Details of temporary support services provided post-transfer for business continuity
2. Employee Matters: Provisions regarding transfer of employees associated with the brand and related obligations
3. International Rights: Specific provisions dealing with international brand rights and jurisdictional requirements
4. Earn-out Provisions: Terms and conditions for performance-based additional payments post-transfer
1. Schedule of Brand Assets: Comprehensive list of all transferred assets including trademarks, logos, and related IP
2. Schedule of Registered Trademarks: Detailed list of all registered trademarks being transferred with registration numbers
3. Schedule of Domain Names: Complete list of all domain names included in the transfer
4. Schedule of Existing Licenses: Details of current license agreements affecting the brand and their status
5. Transfer Documents: Forms and documents required for formal transfer of brand ownership
6. Transition Plan: Detailed timeline and implementation steps for brand transition process
Relevant legal definitions
Agreement
Brand
Brand Assets
Brand Materials
Business Day
Closing Date
Confidential Information
Consideration
Effective Date
Encumbrance
Goodwill
Intellectual Property Rights
Licensed Materials
Marketing Materials
Party/Parties
Registered Trademarks
Related Rights
Territory
Trade Dress
Trade Secrets
Trademarks
Transfer Date
Transferee
Transferor
Transition Period
Unregistered Trademarks
Use Guidelines
Working Day
Brand
Brand Assets
Brand Materials
Business Day
Closing Date
Confidential Information
Consideration
Effective Date
Encumbrance
Goodwill
Intellectual Property Rights
Licensed Materials
Marketing Materials
Party/Parties
Registered Trademarks
Related Rights
Territory
Trade Dress
Trade Secrets
Trademarks
Transfer Date
Transferee
Transferor
Transition Period
Unregistered Trademarks
Use Guidelines
Working Day
Clauses
Assignment and Transfer
Consideration
Confidentiality
Consent and Approvals
Dispute Resolution
Due Diligence
Encumbrances
Force Majeure
Further Assurance
Governing Law
Indemnification
Intellectual Property Rights
Limitation of Liability
Notices
Payment Terms
Representations and Warranties
Severability
Survival
Tax
Term and Termination
Third Party Rights
Title and Risk
Trademark Registration
Transfer Process
Transition Services
Use of Brand
Waiver
Warranties
Consideration
Confidentiality
Consent and Approvals
Dispute Resolution
Due Diligence
Encumbrances
Force Majeure
Further Assurance
Governing Law
Indemnification
Intellectual Property Rights
Limitation of Liability
Notices
Payment Terms
Representations and Warranties
Severability
Survival
Tax
Term and Termination
Third Party Rights
Title and Risk
Trademark Registration
Transfer Process
Transition Services
Use of Brand
Waiver
Warranties
Relevant Industries
Relevant Teams
Relevant Roles
Find the exact document you need
Employment Contract With Non Compete Clause
A U.S. employment agreement that includes terms of employment and restrictions on post-employment competition, subject to varying state laws on non-compete enforcement.
Download
Hospital Transfer Agreement
A U.S.-governed agreement establishing protocols and responsibilities for patient transfers between healthcare facilities, ensuring regulatory compliance with federal and state healthcare laws.
Download
Purchase Of LLC Membership Interest Agreement
A U.S. legal agreement governing the sale and transfer of ownership interests in a Limited Liability Company from one party to another.
Download
Simple Trademark Assignment Agreement
A U.S. legal document transferring ownership rights of a trademark from one party to another, governed by federal trademark law and state contract laws.
Download
Transfer Of Membership Interest Agreement
A U.S. legal document that formalizes the transfer of LLC membership interests between parties.
Download
Funds Transfer Agent Agreement
A U.S.-governed agreement establishing the relationship between a financial institution and a transfer agent for managing fund transfers under federal and state regulations.
Download
Technology Exchange Agreement
A U.S.-governed agreement facilitating the transfer of technology and technical knowledge between parties, including licensing and implementation terms.
Download
Transfer Of Ownership Contract
A U.S. legal document that facilitates the formal transfer of ownership rights between parties.
Download
Simple Share Transfer Agreement
A U.S.-governed agreement facilitating the formal transfer of shares between a seller and buyer, ensuring regulatory compliance and documenting transfer terms.
Download
Brand Transfer Agreement
A U.S.-governed agreement that transfers ownership of brand assets, including trademarks and related intellectual property, from one entity to another.
Download
Facility Transfer Agreement
A U.S. legal agreement governing the transfer of ownership or control of physical facilities, addressing regulatory compliance and risk allocation between parties.
Download
Loan Takeover Agreement
A U.S.-governed agreement that transfers existing loan obligations from one lender to another while maintaining borrower commitments.
Download
Lease Transfer Contract
A U.S. legal agreement that transfers lease rights and obligations from an existing tenant to a new tenant with landlord approval.
Download
Commercial Transfer Agreement
A US-governed agreement facilitating the transfer of commercial assets, rights, or obligations between parties.
Download
Assignment Of Membership Interest Agreement
A U.S. legal document facilitating the transfer of LLC membership interests between parties.
Download
Transfer Of Property Rights Agreement
A U.S. legal document that facilitates the transfer of property rights from one party to another, subject to federal and state property laws.
Download
Software Source Code Transfer Agreement
A U.S.-governed agreement for transferring ownership rights in software source code between parties.
Download
Lease Takeover Agreement
A U.S. legal document that transfers lease obligations from an existing tenant to a new tenant while maintaining original lease terms.
Download
Assignment Of Interest Agreement
A U.S. legal document that transfers rights, title, and interest in property or assets from one party to another.
Download
Promissory Note Transfer Agreement
A U.S.-governed agreement that documents the transfer of rights and obligations under a promissory note between parties.
Download
Vehicle Ownership Transfer Agreement
A U.S. legal document that facilitates and documents the transfer of vehicle ownership between parties, complying with federal and state regulations.
Download
Transfer Of Trademark Agreement
A U.S. legal agreement facilitating the transfer of trademark ownership rights and associated goodwill from one party to another, in compliance with federal trademark law.
Download
Software Ownership Transfer Agreement
A U.S.-governed agreement facilitating the complete transfer of software ownership rights and related intellectual property between parties.
Download
Simple Ip Assignment Agreement
A U.S.-governed agreement that transfers intellectual property rights from one party to another, including provisions for ownership transfer and consideration.
Download
Project Transfer Agreement
A U.S.-governed agreement that documents the transfer of project ownership, rights, and responsibilities between entities.
Download
Intra Company Agreement
A U.S.-governed agreement establishing terms and conditions for business relationships between entities within the same corporate group.
Download
Company Takeover Agreement
A U.S.-governed legal agreement detailing the terms and conditions for one company's acquisition of another, including purchase terms and regulatory compliance requirements.
Download
Transfer Of Land Ownership Agreement
A U.S. legal document facilitating the transfer of real property ownership between parties, conforming to federal and state property laws.
Download
Operations Transfer Agreement
A U.S. legal agreement governing the transfer of business operations between entities, including assets, employees, and operational responsibilities.
Download
Intercompany Assignment Agreement
A U.S.-compliant legal agreement governing the temporary transfer of employees between related companies, defining terms, conditions, and responsibilities of all parties.
Download
Unit Transfer Agreement
A U.S. legal document facilitating the transfer of LLC ownership units between parties.
Download
Software Ip Transfer Agreement
A U.S.-governed agreement transferring all intellectual property rights in software from one party to another.
Download
Simple Transfer Of Ownership Agreement
A U.S. legal document facilitating the formal transfer of property ownership between parties.
Download
Personal Property Transfer Agreement
A U.S.-compliant legal document formalizing the transfer of personal property ownership between parties.
Download
Intra Group Transfer Agreement
A U.S.-governed agreement facilitating the transfer of assets or business units between entities within the same corporate group.
Download
Intercompany Asset Transfer Agreement
A U.S.-governed agreement facilitating the transfer of assets between related companies under common control.
Download
Franchise Transfer Agreement
A U.S.-governed agreement facilitating the transfer of franchise rights from one franchisee to another, with franchisor approval.
Download
Wire Transfer Agreement
A U.S.-governed agreement establishing terms and conditions for wire transfer services between financial institutions and their customers.
Download
Partnership Transfer Agreement
A U.S. legal agreement facilitating the transfer of partnership interests between parties, ensuring compliance with federal and state partnership laws.
Download
Software Transfer Agreement
A U.S.-governed agreement facilitating the transfer of ownership rights in software from one party to another, including associated intellectual property rights and obligations.
Download
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
.png)
.png)