A Sponsorship Sales Agreement is essential when formalizing sponsorship arrangements in Singapore's commercial landscape. This contract type defines the relationship between sponsors and rights holders, outlining financial commitments, brand usage rights, and deliverables. It's particularly relevant in Singapore's dynamic market where sponsorship activities are heavily regulated under various legislative frameworks including advertising standards and intellectual property laws. The agreement typically includes specific provisions for payment terms, exclusivity rights, and compliance with local regulations while protecting both parties' interests.
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1. Parties: Details of sponsor and rights holder
2. Background: Context of the sponsorship arrangement
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of sponsorship benefits and entitlements
5. Payment Terms: Sponsorship fees, payment schedule, and method
6. Term and Termination: Duration of agreement and termination provisions
7. Intellectual Property Rights: Usage rights and restrictions of logos and brands
8. Warranties and Indemnities: Standard protections for both parties
9. Governing Law: Jurisdiction and applicable law
1. Exclusivity Provisions: Used when sponsor requires category exclusivity in major sponsorships with category exclusivity requirements
2. Hospitality Benefits: Details of additional benefits like event tickets or hosting opportunities, used when agreement includes hospitality components
3. Force Majeure: Provisions for unforeseen circumstances, typically included in long-term or event-based sponsorships
4. Data Protection: PDPA compliance provisions, required when personal data processing is involved
1. Schedule 1: Rights Package: Detailed breakdown of sponsorship benefits
2. Schedule 2: Brand Guidelines: Sponsor's brand usage requirements and specifications
3. Schedule 3: Payment Schedule: Detailed payment terms and installments
4. Schedule 4: Approval Process: Process for approving sponsor-related materials
5. Appendix A: Artwork and Logos: Sponsor and rights holder logos and artwork files
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