Sales And Marketing Agency Agreement for Singapore

Sales And Marketing Agency Agreement Template for Singapore

A comprehensive legal agreement governed by Singapore law that establishes a formal relationship between a principal company and a sales/marketing agent. The agreement defines the scope of agency services, territorial rights, commission structures, and obligations of both parties while ensuring compliance with Singapore's regulatory framework, including the Civil Law Act and Competition Act. It provides protection for both parties and clearly outlines performance expectations, payment terms, and termination conditions.

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What is a Sales And Marketing Agency Agreement?

The Sales And Marketing Agency Agreement is essential for businesses operating in Singapore who wish to engage external sales or marketing representatives. This document is particularly relevant when companies seek to expand their market presence through third-party agents while maintaining control over their brand and sales processes. The agreement, structured under Singapore law, covers crucial aspects such as commission structures, territorial rights, performance metrics, and compliance requirements. It's designed to protect both the principal's business interests and the agent's commercial rights while ensuring alignment with Singapore's regulatory framework, including agency law principles and competition regulations.

What sections should be included in a Sales And Marketing Agency Agreement?

1. Parties: Identification and details of the principal and agent

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and scope of agency services

5. Territory and Exclusivity: Geographical scope and exclusivity terms

6. Commission Structure: Payment terms, rates, and calculation methods

7. Obligations of the Agent: Agent's duties and responsibilities

8. Obligations of the Principal: Principal's duties and responsibilities

9. Term and Termination: Duration and termination provisions

10. Confidentiality: Protection of confidential information

11. Governing Law: Applicable law and jurisdiction

What sections are optional to include in a Sales And Marketing Agency Agreement?

1. Non-Competition: Restrictions on competing activities - use when protecting market position is crucial

2. Intellectual Property: IP rights and usage - include when branded products or materials are involved

3. Insurance: Insurance requirements - include when significant liability risks exist

4. Force Majeure: Provisions for unforeseen circumstances - include for long-term commitments

What schedules should be included in a Sales And Marketing Agency Agreement?

1. Commission Schedule: Detailed breakdown of commission rates and calculations

2. Territory Schedule: Detailed description of geographical territory

3. Products/Services Schedule: List of products or services covered by the agreement

4. Performance Targets: Specific sales targets or KPIs

5. Marketing Guidelines: Specific requirements for marketing activities

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Cost

Free to use

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
Manufacturing
FMCG
Professional Services

Relevant Teams

Sales
Marketing
Legal
Finance
Business Development

Relevant Roles

Sales Director
Marketing Manager
Business Development Manager
Commercial Director
Chief Revenue Officer
Legal Counsel
Contract Manager

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What is a Sales And Marketing Agency Agreement?

What sections should be included in a Sales And Marketing Agency Agreement?

What sections are optional to include in a Sales And Marketing Agency Agreement?

What schedules should be included in a Sales And Marketing Agency Agreement?

Authors

Alex Denne

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