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1. Parties: Identification of the disclosing party (marketing agency) and receiving party, including full legal names and registered addresses
2. Background: Context of the relationship and purpose for sharing confidential information
3. Definitions: Key terms including 'Confidential Information', 'Representatives', 'Permitted Purpose', and 'Trade Secrets'
4. Scope of Confidential Information: Detailed description of what constitutes confidential information in the marketing context
5. Obligations of Confidentiality: Core confidentiality obligations and permitted uses of information
6. Term and Survival: Duration of the agreement and surviving obligations
7. Return or Destruction of Information: Procedures for handling confidential information upon termination
8. Governing Law and Jurisdiction: Specification of Singapore law and courts' jurisdiction
1. Data Protection Compliance: Additional section covering PDPA compliance obligations when personal data will be shared
2. Third Party Rights: Section addressing rights of third parties under the agreement when information of third parties may be involved
3. Non-Solicitation: Section containing restrictions on hiring or soliciting employees when protecting against employee poaching is important
4. Intellectual Property Rights: Section covering protection of IP rights in shared materials when marketing materials contain significant IP
1. Schedule 1: Specified Confidential Information: Detailed list of specific confidential information covered
2. Schedule 2: Authorized Representatives: List of individuals authorized to receive confidential information
3. Schedule 3: Security Protocols: Specific security measures for handling confidential information
4. Appendix A: Data Processing Requirements: Specific requirements for handling personal data under PDPA
Confidential Information
Disclosing Party
Receiving Party
Representatives
Permitted Purpose
Marketing Services
Trade Secrets
Intellectual Property Rights
Marketing Materials
Client Data
Campaign Materials
Marketing Strategy
Proprietary Information
Personal Data
Affiliate
Business Day
Effective Date
Term
Third Party
Authorized Personnel
Client Materials
Creative Works
Marketing Deliverables
Confidentiality Period
Security Measures
Data Protection Laws
PDPA
Force Majeure Event
Territory
Permitted Use
Information Protection
Return of Information
Data Protection
Term and Termination
Non-Disclosure
Exceptions to Confidentiality
Security Measures
Representatives' Obligations
Notice Requirements
Intellectual Property Rights
Remedies
Indemnification
Non-Solicitation
Assignment
Survival
Force Majeure
Governing Law
Dispute Resolution
Entire Agreement
Severability
Third Party Rights
Variation
Waiver
Notices
Counterparts
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