Co Sponsorship Agreement Template for Singapore

A Co-Sponsorship Agreement under Singapore law is a legally binding document that establishes the terms and conditions for multiple parties to jointly sponsor an event, program, or initiative. The agreement details the rights, responsibilities, and benefits of each sponsor, including financial commitments, brand usage rights, and marketing opportunities. It incorporates Singapore's specific legal requirements regarding contract law, intellectual property protection, and advertising standards, while ensuring compliance with local regulatory frameworks.

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What is a Co Sponsorship Agreement?

A Co-Sponsorship Agreement is utilized when two or more organizations wish to collaborate in sponsoring a particular event, program, or initiative. This document, governed by Singapore law, outlines how multiple sponsors will share rights, responsibilities, and benefits while maintaining their distinct brand identities. The agreement typically covers financial contributions, intellectual property usage, marketing rights, and exclusivity provisions. It's particularly important in Singapore's commercial landscape where multi-party sponsorships are common in major events and initiatives, requiring careful attention to local regulatory compliance and business practices.

What sections should be included in a Co Sponsorship Agreement?

1. Parties: Identification and details of all sponsoring parties

2. Background: Context of the sponsorship arrangement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Sponsorship Rights and Benefits: Detailed description of what each sponsor receives

5. Financial Terms: Payment amounts, schedules, and methods

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Usage rights for logos, brands, and other IP

What sections are optional to include in a Co Sponsorship Agreement?

1. Exclusivity Provisions: Used when sponsors require category exclusivity in major sponsorships requiring industry exclusivity

2. Event-Specific Terms: Special provisions when sponsorship relates to specific events

3. Digital Rights: Social media and online presence rights for sponsorships with significant digital components

4. Compliance with Sports Body Regulations: Special provisions for sports-related sponsorships

What schedules should be included in a Co Sponsorship Agreement?

1. Brand Guidelines: Detailed specifications for logo usage and brand implementation

2. Payment Schedule: Detailed breakdown of payment amounts and dates

3. Sponsorship Benefits Matrix: Detailed list of all sponsorship benefits and their allocation

4. Approval Procedures: Process for obtaining approvals for sponsor-related materials

5. Marketing Rights Schedule: Detailed marketing and promotional rights and restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Publisher

Genie AI

Sector

Marketing

Cost

Free to use

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