Market Research Agreement Template for Philippines

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for conducting consumer behavior research in the Philippine e-commerce sector, with strict data privacy provisions and the ability to use subcontractors for field work in multiple regions."

Document background
The Market Research Agreement is essential for organizations operating in the Philippines who require professional market research services. This document is used when a company needs to formally engage a market research provider to conduct specific research activities, including market analysis, consumer behavior studies, competitive intelligence, or industry trends analysis. The agreement must comply with Philippine law, particularly the Data Privacy Act of 2012, the Civil Code of the Philippines, and relevant business regulations. It typically includes comprehensive details about research scope, methodology, timelines, deliverables, data protection measures, and confidentiality requirements. This document is crucial for protecting both parties' interests while ensuring the research is conducted ethically and legally within the Philippine jurisdiction.
Suggested Sections

1. Parties: Identifies the parties to the agreement - typically the market research provider and the client company

2. Background: Outlines the context of the agreement, including the client's need for market research services and the provider's expertise

3. Definitions: Defines key terms used throughout the agreement, including technical research terms, deliverables, and other important concepts

4. Scope of Services: Detailed description of the market research services to be provided, including research objectives, methodology, and geographic coverage

5. Research Methodology: Specifies the approved research methods, sampling procedures, and data collection techniques

6. Timeline and Deliverables: Establishes project milestones, delivery dates, and format of deliverables

7. Fees and Payment Terms: Details the compensation structure, payment schedule, and any additional costs or expenses

8. Data Protection and Privacy: Ensures compliance with the Data Privacy Act and establishes protocols for handling personal information

9. Confidentiality: Protects confidential information shared during the research process

10. Intellectual Property Rights: Establishes ownership of research findings, methodologies, and other project materials

11. Representations and Warranties: States the parties' assurances regarding their capacity, authority, and quality of services

12. Term and Termination: Specifies the duration of the agreement and conditions for termination

13. General Provisions: Includes standard legal clauses such as governing law, dispute resolution, and force majeure

Optional Sections

1. Quality Assurance: Details quality control measures and standards - include when dealing with large-scale or complex research projects

2. Subcontracting: Establishes terms for engaging third-party service providers - include when subcontractors may be needed

3. Insurance: Specifies required insurance coverage - include for high-value or high-risk research projects

4. Compliance with Industry Standards: References specific market research industry standards - include when working with international clients or specialized industries

5. Data Security Measures: Details specific technical and organizational security measures - include when handling sensitive or large volumes of data

6. Non-Compete: Restricts provider from working with competitors - include when research involves sensitive competitive information

7. Change Management: Procedures for handling changes to research scope or methodology - include for complex or long-term projects

Suggested Schedules

1. Research Brief: Detailed description of research objectives, target audience, and specific requirements

2. Research Methodology: Comprehensive outline of research methods, sampling approach, and data collection procedures

3. Timeline and Milestones: Detailed project schedule with specific dates and deliverables

4. Fee Schedule: Breakdown of costs, payment milestones, and expense categories

5. Data Protection Protocol: Specific procedures and requirements for data handling and privacy protection

6. Reporting Templates: Agreed formats and templates for research reports and presentations

7. Key Personnel: List of key team members and their roles in the project

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Relevant Industries

Consumer Goods

Retail

Financial Services

Technology

Healthcare

Telecommunications

Manufacturing

Real Estate

Education

Food and Beverage

Automotive

E-commerce

Media and Entertainment

Professional Services

Agriculture

Tourism and Hospitality

Relevant Teams

Legal

Marketing

Procurement

Research and Analytics

Business Development

Compliance

Data Protection

Strategy

Commercial

Business Intelligence

Operations

Risk Management

Relevant Roles

Market Research Manager

Business Development Director

Chief Marketing Officer

Research Project Manager

Legal Counsel

Procurement Manager

Data Protection Officer

Marketing Director

Strategy Manager

Commercial Director

Business Intelligence Manager

Research Operations Manager

Compliance Officer

Contract Manager

Industries
Data Privacy Act of 2012 (Republic Act No. 10173): Protects individual personal information in information and communications systems. Crucial for market research activities involving collection, processing, and storage of personal data.
Civil Code of the Philippines (Republic Act No. 386): Governs general contract formation, obligations, and contractual relationships. Provides the basic framework for creating valid and enforceable agreements.
Intellectual Property Code of the Philippines (Republic Act No. 8293): Protects intellectual property rights, particularly relevant for research findings, methodologies, and reports generated during market research.
Consumer Act of the Philippines (Republic Act No. 7394): Ensures protection of consumer interests and establishes standards for business practices, relevant when conducting consumer-focused market research.
E-Commerce Act of 2000 (Republic Act No. 8792): Regulates electronic data messages and electronic documents, important for online market research activities and digital data collection.
Labor Code of the Philippines: Governs employment relationships if hiring local researchers or engaging with local research firms.
Securities Regulation Code (Republic Act No. 8799): Relevant if the market research involves publicly listed companies or securities market research.
Philippine Competition Act (Republic Act No. 10667): Ensures fair market competition, important when conducting market research that may involve competitive information or market analysis.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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