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1. Parties: Identification of the franchisor and master franchisee, including full legal names and registered addresses
2. Background: Context of the agreement, description of the franchise system, and purpose of the master franchise arrangement
3. Definitions and Interpretation: Comprehensive definitions of terms used throughout the agreement and rules for interpretation
4. Grant of Master Franchise: Scope of rights granted, territory definition, and exclusivity provisions
5. Term and Renewal: Initial term of the agreement and conditions for renewal
6. Master Franchisee Obligations: Core obligations including development schedule, maintenance of standards, and support to sub-franchisees
7. Sub-Franchising Rights and Obligations: Rights and procedures for granting sub-franchises, including approval processes and restrictions
8. Intellectual Property: Usage rights and restrictions regarding trademarks, copyright, and other IP
9. Training and Support: Training obligations of franchisor to master franchisee and master franchisee to sub-franchisees
10. Fees and Financial Obligations: All financial terms including initial fees, ongoing royalties, and revenue sharing from sub-franchises
11. Reporting and Audit Rights: Financial and operational reporting requirements and audit provisions
12. Marketing and Advertising: Marketing obligations, advertising fund contributions, and local marketing requirements
13. Confidentiality: Protection of confidential information and trade secrets
14. Non-Competition and Restraint of Trade: Restrictions during and after the term of the agreement
15. Default and Termination: Events of default, termination rights, and consequences of termination
16. Post-Termination Obligations: Obligations and restrictions following termination
17. Dispute Resolution: Procedures for resolving disputes, including mediation and arbitration provisions
18. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Development Schedule Obligations: Used when the master franchisee must meet specific development targets for opening sub-franchised units
2. International Operations: Required when the master franchise territory covers multiple countries or involves cross-border operations
3. Supply Chain Requirements: Included when there are specific supplier relationships or product sourcing requirements
4. Technology and Systems: Required when proprietary software or technology systems are crucial to the franchise operation
5. Sub-Franchisor Training Program: Detailed when specific training programs must be established for sub-franchisees
6. Alternative Dispute Resolution: Additional detailed ADR procedures for complex international arrangements
7. Local Adaptation Rights: Used when the master franchisee needs rights to adapt the system for local market conditions
8. Currency and Exchange Provisions: Required for international arrangements involving multiple currencies
1. Territory Definition: Detailed description and/or maps of the master franchise territory
2. Initial Fee and Ongoing Payments: Comprehensive breakdown of all fees, royalties, and payment structures
3. Brand Standards Manual: Operating standards and brand requirements to be maintained
4. Development Schedule: Timeline and targets for sub-franchise development
5. Training Requirements: Detailed training programs and requirements for master franchisee and sub-franchisees
6. Approved Suppliers: List of approved suppliers and supply chain requirements
7. Sub-Franchise Agreement Template: Standard form agreement to be used with sub-franchisees
8. Intellectual Property Register: List of all trademarks, copyrights, and other IP included in the franchise
9. Required Insurance: Details of mandatory insurance coverage
10. Reporting Templates: Standard forms for financial and operational reporting
11. Initial Training Program: Details of initial training provided by franchisor
12. Marketing Guidelines: Standards and requirements for marketing and advertising
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