Likeness License Agreement for New Zealand

Likeness License Agreement Template for New Zealand

A comprehensive legal agreement governed by New Zealand law that establishes the terms and conditions under which one party (the licensor) grants another party (the licensee) the right to use their likeness, image, name, or other personal attributes for specified commercial purposes. The agreement covers crucial aspects including scope of use, territorial limitations, compensation, approval rights, and quality control measures, while ensuring compliance with New Zealand's Privacy Act 2020, Fair Trading Act 1986, and relevant intellectual property legislation. It provides clear guidelines for permitted uses, approval processes, and protection mechanisms for both parties.

Your data doesn't train Genie's AI

You keep IP ownership of your information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download a Standard Template

4.6 / 5
4.8 / 5
Access for free
OR

Alternatively: Run an advanced review of an existing
Likeness License Agreement

Let Genie AI's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
Upload your Doc

What is a Likeness License Agreement?

The Likeness License Agreement is a vital legal instrument used when an individual or entity wishes to grant another party the right to use their personal likeness, image, name, or other identifying characteristics for commercial purposes. This document is particularly relevant in New Zealand's commercial landscape, where it must comply with specific local legislation including the Privacy Act 2020 and Fair Trading Act 1986. The agreement is commonly used in advertising campaigns, merchandising, media productions, and digital content creation, providing detailed terms for usage rights, territorial scope, compensation, approval processes, and quality control measures. It serves to protect both the rights holder's personal brand and the licensee's commercial interests while ensuring legal compliance and clear operational guidelines.

What sections should be included in a Likeness License Agreement?

1. Parties: Identification of the licensor (rights holder) and licensee, including full legal names and contact details

2. Background: Context of the agreement, relationship between parties, and general purpose of the license

3. Definitions: Key terms including 'Likeness', 'Licensed Materials', 'Territory', 'Term', and 'Permitted Uses'

4. Grant of Rights: Specific rights being licensed, including scope, territory, and duration of the license

5. Permitted Uses: Detailed description of how the licensee may use the likeness, including any restrictions

6. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

7. Compensation: Payment terms, including fees, royalties, and payment schedule

8. Approval Rights: Process for licensor approval of specific uses of the likeness

9. Representations and Warranties: Statements of fact and promises by both parties regarding their rights and obligations

10. Indemnification: Obligations to protect each party against losses arising from breaches or claims

11. General Provisions: Standard contract clauses including governing law, notices, and amendment procedures

What sections are optional to include in a Likeness License Agreement?

1. Moral Rights: Specific provisions regarding moral rights protection, particularly relevant for creative works

2. Digital Rights: Specific provisions for digital and social media usage, needed when online use is contemplated

3. Exclusivity: Terms regarding exclusive or non-exclusive rights, included when exclusive rights are being granted

4. Merchandising Rights: Specific provisions for merchandise creation and sales, needed for commercial product licensing

5. Publicity: Terms regarding public announcements and promotion of the license relationship

6. Assignment and Sublicensing: Terms allowing or restricting transfer of rights to third parties

7. Insurance: Requirements for insurance coverage, particularly relevant for high-value licenses

What schedules should be included in a Likeness License Agreement?

1. Schedule 1 - Licensed Materials: Detailed list and descriptions of specific photographs, images, or other materials covered by the license

2. Schedule 2 - Approved Uses: Comprehensive list of pre-approved uses and contexts for the licensed materials

3. Schedule 3 - Territory: Detailed description of geographic regions where the license applies

4. Schedule 4 - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

5. Schedule 5 - Approval Process: Detailed procedures and timeframes for obtaining approval for specific uses

6. Appendix A - Sample Approval Form: Template form for submitting uses for approval

7. Appendix B - Quality Control Guidelines: Standards and specifications for reproduction and use of the licensed materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

New Zealand

Publisher

Genie AI

Document Type

Licensing Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions
Relevant Industries

Entertainment

Media & Broadcasting

Advertising & Marketing

Sports

Fashion & Modeling

Retail & Merchandising

Digital Media

Publishing

Gaming

Social Media

E-commerce

Public Relations

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Digital Rights

Content Management

Business Affairs

Compliance

Intellectual Property

Talent Management

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Talent Manager

Licensing Manager

Commercial Director

Content Manager

Digital Rights Manager

Intellectual Property Lawyer

Contracts Administrator

Business Affairs Manager

Celebrity Agent

Image Rights Manager

Compliance Officer

Media Rights Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Video License

A New Zealand-law governed agreement establishing terms for video content licensing, including usage rights, distribution terms, and commercial conditions.

find out more

Under Exclusive License To Record Label

An exclusive recording license agreement under New Zealand law, establishing rights and obligations between a recording artist and record label.

find out more

World Wide License

A New Zealand law-governed worldwide license agreement for global intellectual property rights management and usage.

find out more

Logo License

A New Zealand-compliant agreement granting rights to use a logo, including terms for usage, quality control, and payment.

find out more

Land License Agreement

A New Zealand-compliant agreement granting specific land use rights while maintaining original ownership, subject to NZ property law.

find out more

Commercial Licence To Occupy

A New Zealand commercial agreement granting temporary occupation rights to a specific commercial space without creating a leasehold interest.

find out more

Master Security License

A New Zealand-governed agreement establishing terms for professional security service provision, ensuring regulatory compliance and operational framework.

find out more

Digital Image License Agreement

A New Zealand law-governed agreement establishing terms for digital image licensing between rights holders and users, covering usage rights, restrictions, and compliance requirements.

find out more

Bare Licence To Occupy

A New Zealand legal document granting non-exclusive permission to occupy space without creating a formal lease or interest in land.

find out more

Music Cover License

A New Zealand-governed agreement permitting the recording and distribution of a cover version of a copyrighted musical work, including terms for royalties and usage rights.

find out more

Digital Image License

A New Zealand-governed agreement for licensing digital images, establishing usage rights and commercial terms under NZ copyright law.

find out more

White Label License Agreement

A New Zealand-governed agreement allowing the rebranding and distribution of products/services under the licensee's brand name.

find out more

License Back Agreement

A New Zealand-governed agreement allowing original IP owners to license back and use their transferred intellectual property rights under specified terms.

find out more

Non Exclusive Photo License Agreement

A New Zealand-compliant agreement allowing non-exclusive use of photographs while protecting the photographer's copyright and establishing usage terms.

find out more

Lease & License Agreement

A New Zealand-governed agreement establishing terms for property occupancy, combining lease and license elements while ensuring compliance with local property law.

find out more

Partnership License

A New Zealand-governed agreement combining partnership structure with licensing arrangements, establishing terms for collaboration and IP usage between partners.

find out more

Content Usage Agreement

A New Zealand-governed agreement establishing terms and conditions for content usage, licensing, and distribution rights.

find out more

Standard Copyright License

A New Zealand-governed agreement for licensing copyright protected works, establishing terms of use and rights between copyright owners and licensees.

find out more

Registered User Agreement

A New Zealand-compliant agreement governing the relationship between service providers and registered users of digital platforms or services.

find out more

Footage License

A New Zealand law-governed agreement establishing terms for licensed video/film content usage, protecting both content owner and licensee rights.

find out more

Permission To Use Logo Agreement

A New Zealand-compliant agreement governing the authorized use of a logo, including usage terms, restrictions, and quality control requirements.

find out more

Footage License Agreement

A New Zealand-governed agreement for licensing video footage, establishing usage rights and commercial terms between content owners and licensees.

find out more

Commercial Licensing Agreement

A New Zealand-governed agreement granting rights to use intellectual property or proprietary assets, with specific terms and conditions for commercial licensing.

find out more

Non Commercial Use License

A New Zealand-governed license agreement permitting the use of intellectual property strictly for non-commercial purposes.

find out more

Use License

A New Zealand-governed agreement establishing terms for licensed use of intellectual property, software, or content, with specific rights and obligations for both licensor and licensee.

find out more

Commercial Copyright License

A New Zealand-governed agreement for commercial licensing of copyrighted material, establishing usage rights and commercial terms between copyright owner and licensee.

find out more

Beta License

New Zealand-governed agreement for beta software testing, establishing terms for pre-release evaluation and feedback.

find out more

Patent Agreement

A New Zealand-governed agreement establishing terms for patent rights transfer or licensing, compliant with NZ Patents Act 2013.

find out more

Grazing License

A New Zealand legal document establishing terms for livestock grazing rights on another party's land, subject to NZ property and agricultural laws.

find out more

Copyright License

A New Zealand-law governed agreement granting permission to use copyrighted works, detailing terms of use, obligations, and commercial arrangements.

find out more

Party License

A New Zealand-compliant agreement granting permission to use a venue for party or event purposes, outlining terms, conditions, and responsibilities of all parties involved.

find out more

Parking License Agreement

A New Zealand-compliant agreement establishing terms and conditions for parking space usage between a licensor and licensee.

find out more

Third Party License

A New Zealand-governed agreement establishing terms for licensing intellectual property or assets for third-party use, ensuring compliance with NZ law.

find out more

User Licence

A New Zealand-governed agreement setting out terms and conditions for the use of software or digital products, ensuring compliance with NZ law while protecting both licensor and licensee interests.

find out more

Under Licence Agreement

A New Zealand law-governed agreement establishing terms for licensed use of intellectual property or proprietary assets between licensor and licensee.

find out more

Trademark Agreement

A New Zealand-governed agreement establishing terms for trademark licensing and usage, including rights, obligations, and protection measures under NZ law.

find out more

Trade Secret License

A New Zealand law-governed agreement for licensing and protecting trade secrets between parties, establishing usage rights and confidentiality obligations.

find out more

Sublicense

A New Zealand law-governed agreement allowing a licensee to transfer certain licensed rights to a third party, establishing terms for intellectual property use and compliance.

find out more

Sublicensable License

A New Zealand law-governed agreement enabling the licensing of intellectual property rights with sublicensing authority.

find out more

Sole License

A New Zealand-governed agreement granting sole license rights to use specific intellectual property, while the licensor retains usage rights.

find out more
See more related templates

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it

2 Docs LeftAccess Now