The Brand Exclusivity Agreement is a crucial commercial contract used when a brand owner wishes to grant exclusive rights to another party to use, distribute, or represent their brand within New Zealand or a specified territory. This type of agreement is particularly important in the New Zealand market, where exclusive distribution arrangements must comply with specific competition laws and fair trading regulations. The document typically includes comprehensive provisions covering the scope of exclusivity, quality control measures, performance requirements, and protection of intellectual property rights. It's essential for businesses seeking to establish or maintain exclusive brand relationships while ensuring compliance with New Zealand's legal framework, including the Commerce Act 1986 and Fair Trading Act 1986. The agreement serves to protect both the brand owner's interests and the exclusive partner's investments while providing clear guidelines for the relationship.
Create a bespoke document in minutes, or upload and review your own.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get your first 2 documents free
Your data doesn't train Genie's AI
You keep IP ownership of your information
Key Requirements PROMPT example:
Brand Exclusivity Agreement
"I need a Brand Exclusivity Agreement for my luxury skincare brand, granting exclusive distribution rights in New Zealand's North Island to a high-end retail chain, with a minimum annual purchase requirement of NZD 500,000 and strict quality control provisions."
1. Parties: Identifies and provides full legal details of all parties to the agreement
2. Background: Sets out the context of the agreement, including the brand owner's rights and the business relationship
3. Definitions: Defines key terms used throughout the agreement, including 'Brand', 'Territory', 'Exclusive Rights', etc.
4. Grant of Rights: Details the exclusive rights being granted, including scope and any limitations
5. Territory: Specifies the geographic area where the exclusivity applies
6. Term and Renewal: Specifies the duration of the agreement and any renewal options
7. Obligations of Brand Owner: Lists the brand owner's commitments, including brand support and maintenance of IP rights
8. Obligations of Exclusive Partner: Details the exclusive partner's commitments, including minimum performance requirements and brand standards
9. Quality Control: Establishes quality standards and monitoring procedures
10. Intellectual Property Protection: Addresses IP ownership, protection, and enforcement
11. Payment Terms: Details any fees, royalties, or other financial arrangements
12. Termination: Specifies termination rights, grounds, and procedures
13. Post-Termination Obligations: Outlines obligations and restrictions after agreement ends
14. Confidentiality: Establishes confidentiality obligations for both parties
15. General Provisions: Standard legal provisions including governing law, notices, and assignment
1. Marketing and Promotion: Details specific marketing requirements and restrictions - include when marketing obligations are substantial
2. Supply Chain Requirements: Include when the agreement involves physical products and specific supply chain obligations
3. Sub-licensing Rights: Include when sub-licensing is permitted under specific conditions
4. Competition Compliance: Additional section when there are specific competition law concerns
5. Change of Control: Include when stability of ownership is crucial to the relationship
6. Force Majeure: Include when specific events beyond parties' control need special treatment
7. Insurance Requirements: Include when specific insurance coverage is required
8. Audit Rights: Include when detailed financial or performance auditing is required
1. Brand Guidelines: Detailed specifications for brand usage and standards
2. Licensed Marks: Complete list and images of all trademarks, logos, and brand elements covered
3. Territory Definition: Detailed description or maps of the exclusive territory
4. Performance Metrics: Specific KPIs, targets, and measurement methods
5. Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms
6. Approved Products/Services: List of products or services covered by the exclusivity
7. Quality Standards: Detailed quality control requirements and procedures
8. Reporting Templates: Standard forms for required performance and compliance reporting
Authors
Relevant legal definitions
Agreement
Approved Products
Brand
Brand Guidelines
Brand Materials
Brand Owner
Brand Standards
Business Day
Commencement Date
Confidential Information
Effective Date
Exclusive Partner
Exclusive Period
Exclusive Rights
Existing Customers
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Licensed Marks
Marketing Materials
Minimum Performance Requirements
Net Sales
Notice
Products
Quarterly Report
Quality Standards
Related Companies
Renewal Term
Royalty Fee
Services
Sub-licensee
Term
Territory
Trade Marks
Working Hours
Competition Laws
Fair Trading Requirements
Initial Term
Performance Targets
Permitted Use
Quality Control Requirements
Restricted Activities
Revenue Targets
Termination Date
Third Party
Trademark Register
Approved Products
Brand
Brand Guidelines
Brand Materials
Brand Owner
Brand Standards
Business Day
Commencement Date
Confidential Information
Effective Date
Exclusive Partner
Exclusive Period
Exclusive Rights
Existing Customers
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Licensed Marks
Marketing Materials
Minimum Performance Requirements
Net Sales
Notice
Products
Quarterly Report
Quality Standards
Related Companies
Renewal Term
Royalty Fee
Services
Sub-licensee
Term
Territory
Trade Marks
Working Hours
Competition Laws
Fair Trading Requirements
Initial Term
Performance Targets
Permitted Use
Quality Control Requirements
Restricted Activities
Revenue Targets
Termination Date
Third Party
Trademark Register
Clauses
Interpretation
Grant of Rights
Exclusivity
Territory
Term and Renewal
Quality Control
Performance Requirements
Brand Standards
Intellectual Property
Marketing and Promotion
Supply Chain
Payment Terms
Reporting and Audit
Confidentiality
Non-Competition
Representations and Warranties
Indemnification
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Sub-Contracting
Notices
Dispute Resolution
Governing Law
Competition Law Compliance
Fair Trading Compliance
Brand Protection
Data Protection
Amendment
Entire Agreement
Severability
Waiver
Third Party Rights
Counterparts
Grant of Rights
Exclusivity
Territory
Term and Renewal
Quality Control
Performance Requirements
Brand Standards
Intellectual Property
Marketing and Promotion
Supply Chain
Payment Terms
Reporting and Audit
Confidentiality
Non-Competition
Representations and Warranties
Indemnification
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Sub-Contracting
Notices
Dispute Resolution
Governing Law
Competition Law Compliance
Fair Trading Compliance
Brand Protection
Data Protection
Amendment
Entire Agreement
Severability
Waiver
Third Party Rights
Counterparts
Relevant Industries
Retail
Consumer Goods
Fashion and Apparel
Food and Beverage
Electronics
Luxury Goods
Automotive
Pharmaceuticals
Cosmetics
Sporting Goods
Entertainment
Technology
Professional Services
Manufacturing
Telecommunications
Relevant Teams
Legal
Commercial
Business Development
Marketing
Brand Management
Operations
Intellectual Property
Compliance
Distribution
Licensing
Corporate Affairs
Strategy
International Business
Relevant Roles
Chief Executive Officer
Commercial Director
Brand Manager
Legal Counsel
Head of Business Development
Licensing Manager
Distribution Manager
Marketing Director
Intellectual Property Manager
Chief Commercial Officer
Franchise Manager
Regional Director
Operations Manager
Compliance Officer
Business Development Manager
Find the exact document you need
Exclusive Employment Contract
A New Zealand-compliant employment contract establishing an exclusive employment relationship with comprehensive terms and conditions.
find out more
Sole Distribution Rights Agreement
A New Zealand law-governed agreement establishing exclusive distribution rights between a supplier and distributor for specified products in a defined territory.
find out more
Exclusive Territory Distribution Agreement
A New Zealand law-governed agreement establishing exclusive distribution rights for specified products within a defined territory, setting out comprehensive terms for the distribution relationship.
find out more
Exclusive Service Contract
A New Zealand-governed agreement establishing exclusive service arrangements between provider and client, defining rights, obligations, and performance standards.
find out more
Exclusive Dealing Contract
A New Zealand law-governed agreement establishing exclusive commercial rights between a supplier and dealer, defining territorial rights and compliance with local competition laws.
find out more
Brand Exclusivity Agreement
A New Zealand-governed agreement granting exclusive rights to use, distribute, or represent a brand within a defined territory, subject to specific terms and conditions.
find out more
Exclusive Independent Contractor Agreement
New Zealand-governed agreement establishing an exclusive independent contractor relationship, defining terms of exclusive service provision while maintaining contractor independence.
find out more
Non Exclusive Lease Agreement
A New Zealand-governed agreement establishing terms for non-exclusive commercial property leasing arrangements, defining rights and obligations of landlord and tenant.
find out more
International Exclusive Distribution Agreement
A New Zealand law-governed agreement establishing exclusive distribution rights and obligations between a supplier and distributor for specified international territories.
find out more
Exclusive Importation And Sales Agreement
A New Zealand law-governed agreement granting exclusive rights to import and distribute specified products within New Zealand territory.
find out more
Exclusive Representative Agreement
A New Zealand-governed agreement establishing exclusive representation rights between a principal and representative, defining territorial rights and commercial terms.
find out more
Exclusive Option Agreement
A New Zealand law-governed agreement granting exclusive rights to one party to enter into a specified transaction with another party within a defined period.
find out more
Exclusive Cooperation Agreement
A New Zealand law-governed agreement establishing exclusive cooperation terms between parties, defining scope, obligations, and commercial arrangements.
find out more
Exclusive Rights Agreement
A New Zealand law-governed agreement granting exclusive commercial rights between a rights holder and recipient, establishing terms and conditions for exclusive use or distribution.
find out more
Exclusive Distribution Contract
A New Zealand law-governed agreement establishing exclusive distribution rights within a defined territory, including terms for product supply, marketing, and performance requirements.
find out more
Non Exclusive Distribution Agreement
A New Zealand law-governed agreement establishing non-exclusive rights for a distributor to sell a supplier's products within a defined territory.
find out more
Exclusive Representation Agreement
A New Zealand-governed agreement establishing exclusive representation rights between a principal and representative, defining territorial rights and commercial terms.
find out more
Exclusive Purchasing Agreement
A New Zealand-governed agreement establishing an exclusive purchasing relationship between a supplier and purchaser, with defined terms for product supply and purchasing commitments.
find out more
Sole Distributor Agreement
A New Zealand law-governed agreement establishing an exclusive distribution relationship between a supplier and distributor, defining territorial rights and mutual obligations.
find out more
Exclusivity Contract
A New Zealand law-governed agreement establishing exclusive business rights and obligations between parties, defining territorial or product-based exclusivity terms.
find out more
Download our whitepaper on the future of AI in Legal
By providing your email address you are consenting to our Privacy Notice.
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
Our bank-grade security infrastructure undergoes regular external audits
We are ISO27001 certified, so your data is secure
Organizational security
You retain IP ownership of your documents
You have full control over your data and who gets to see it
Innovation in privacy:
Genie partnered with the Computational Privacy Department at Imperial College London
Together, we ran a £1 million research project on privacy and anonymity in legal contracts
Want to know more?
Visit our Trust Centre for more details and real-time security updates.
Read our Privacy Policy.