The Marketing Consent Form is a crucial document required under Nigerian data protection laws when organizations wish to collect and process personal data for marketing purposes. This document becomes necessary when businesses engage in direct marketing activities, customer relationship management, or any form of promotional communication with individuals in Nigeria. The form must comply with the Nigeria Data Protection Act 2023 and NDPR 2019, ensuring transparent disclosure of data collection practices and explicit consent capture. It serves as both a legal safeguard for businesses and a means of informing individuals about their data privacy rights. The document should be implemented before any marketing-related data collection begins and updated when significant changes occur in data processing practices.

1. Personal Information: Details of the individual providing consent, including full name, contact information, and any relevant identification numbers

2. Purpose of Data Collection: Clear explanation of why personal data is being collected and how it will be used for marketing purposes

3. Types of Data Collected: Specific list of personal data that will be collected and processed

4. Marketing Communications: Description of the types of marketing communications the individual may receive (email, SMS, phone calls, etc.)

5. Consent Declaration: Clear and explicit statement of consent that the individual must agree to

6. Rights of the Data Subject: Information about the individual's rights under Nigerian data protection laws, including right to withdraw consent

7. Data Protection Measures: Overview of how the personal data will be protected and secured

8. Duration of Consent: Specification of how long the consent will remain valid