Influencer Marketing Contract Template for Nigeria

The Influencer Marketing Contract is essential for businesses operating in Nigeria's growing digital marketing landscape. It is used when engaging social media influencers for brand promotion and marketing campaigns, providing a legally binding framework under Nigerian law. The document addresses key aspects including content requirements, compensation, intellectual property rights, and regulatory compliance with Nigerian advertising and consumer protection laws. It's particularly relevant given the increasing scrutiny of influencer marketing by Nigerian regulatory bodies and the need for transparent disclosure of sponsored content. The contract helps protect both brands and influencers by clearly defining expectations, deliverables, and legal obligations while ensuring compliance with platform-specific guidelines and local regulations.

1. Parties: Identification of the brand/company and the influencer, including full legal names and contact details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical and marketing-specific terminology

4. Scope of Services: Detailed description of influencer services, campaign requirements, and deliverables

5. Content Requirements: Specific guidelines for content creation, including brand guidelines and regulatory compliance

6. Approval Process: Procedures for content review and approval before publication

7. Posting Schedule: Timing and frequency of content posts across specified platforms

8. Compensation: Payment terms, amounts, and schedule, including any performance-based bonuses

9. Intellectual Property Rights: Ownership and usage rights of created content, including licensing terms

10. Compliance Requirements: Adherence to Nigerian advertising laws, disclosure requirements, and platform policies

11. Performance Metrics: KPIs, reporting requirements, and measurement criteria

12. Representations and Warranties: Parties' assertions regarding authority, capabilities, and compliance

13. Confidentiality: Protection of proprietary information and trade secrets

14. Term and Termination: Duration of agreement and conditions for ending the relationship

15. General Provisions: Standard legal clauses including governing law, dispute resolution, and amendments