The Influencer Marketing Contract serves as a critical legal framework for collaborations between brands and social media personalities in the United States. This document becomes necessary when businesses seek to leverage influencer marketing as part of their promotional strategy. It addresses key aspects including content creation, posting schedules, compensation, FTC compliance, and intellectual property rights. The contract ensures both parties understand their obligations while maintaining compliance with federal advertising regulations and platform-specific guidelines. This comprehensive agreement protects both the brand's interests and the influencer's rights while establishing clear deliverables and performance expectations.
Create a bespoke document in minutes, or upload and review your own.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get your first 2 documents free
Your data doesn't train Genie's AI
You keep IP ownership of your information
Key Requirements PROMPT example:
Influencer Marketing Contract
"I need an Influencer Marketing Contract for a six-month campaign starting January 2025 with a fashion lifestyle influencer who will create monthly Instagram and TikTok content for our new sustainable clothing line, including specific FTC compliance requirements for the US market."
1. Parties: Identifies the brand/company and the influencer, including full legal names and contact details
2. Background: Explains the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement including 'Content', 'Campaign', 'Platforms', 'Deliverables'
4. Scope of Services: Details the specific services the influencer will provide, including content type, posting frequency, and platforms
5. Compensation: Outlines payment terms, amounts, and schedule
6. Compliance Requirements: Specifies FTC disclosure requirements and platform-specific rules
7. Content Approval Process: Details the review and approval process for content
8. Term and Termination: Specifies contract duration and termination conditions
9. Intellectual Property Rights: Addresses ownership and usage rights of created content
1. Exclusivity: Restricts influencer from working with competing brands during the contract period
2. Performance Metrics: Defines specific KPIs and reporting requirements for campaign performance measurement
3. Crisis Management: Procedures for handling negative publicity or controversies related to the campaign
4. International Compliance: Additional requirements for campaigns reaching multiple jurisdictions
1. Campaign Brief: Detailed description of campaign objectives, requirements, and timeline
2. Content Guidelines: Specific guidelines for content creation and brand messaging
3. Payment Schedule: Detailed breakdown of payment terms and milestones
4. Platform-Specific Requirements: Technical specifications and requirements for each social media platform
5. Disclosure Requirements: Specific language and format for required FTC and platform disclosures
Authors
Relevant legal definitions
Agreement
Applicable Laws
Approved Content
Brand
Brand Guidelines
Brand Materials
Campaign
Campaign Brief
Commencement Date
Compensation
Confidential Information
Content
Deliverables
Disclosure Requirements
Effective Date
Engagement
FTC Guidelines
Influencer
Intellectual Property Rights
KPIs
Material Connection
Metrics
Platforms
Posts
Professional Standards
Prohibited Content
Review Period
Services
Social Media Accounts
Specifications
Sponsored Content
Term
Territory
Third Party Materials
Usage Rights
Applicable Laws
Approved Content
Brand
Brand Guidelines
Brand Materials
Campaign
Campaign Brief
Commencement Date
Compensation
Confidential Information
Content
Deliverables
Disclosure Requirements
Effective Date
Engagement
FTC Guidelines
Influencer
Intellectual Property Rights
KPIs
Material Connection
Metrics
Platforms
Posts
Professional Standards
Prohibited Content
Review Period
Services
Social Media Accounts
Specifications
Sponsored Content
Term
Territory
Third Party Materials
Usage Rights
Clauses
Advertising Compliance
Approval Process
Assignment
Audit Rights
Compensation
Confidentiality
Content Creation
Content Ownership
Content Requirements
Data Protection
Deliverables
Disclosure Requirements
Dispute Resolution
Exclusivity
Force Majeure
FTC Compliance
Governing Law
Indemnification
Insurance
Intellectual Property
Key Performance Indicators
Liability Limitation
Moral Rights
Non-Compete
Payment Terms
Performance Metrics
Platform Compliance
Reporting Requirements
Representations and Warranties
Rights of Publicity
Scope of Services
Severability
Social Media Guidelines
Term and Termination
Usage Rights
Warranties
Approval Process
Assignment
Audit Rights
Compensation
Confidentiality
Content Creation
Content Ownership
Content Requirements
Data Protection
Deliverables
Disclosure Requirements
Dispute Resolution
Exclusivity
Force Majeure
FTC Compliance
Governing Law
Indemnification
Insurance
Intellectual Property
Key Performance Indicators
Liability Limitation
Moral Rights
Non-Compete
Payment Terms
Performance Metrics
Platform Compliance
Reporting Requirements
Representations and Warranties
Rights of Publicity
Scope of Services
Severability
Social Media Guidelines
Term and Termination
Usage Rights
Warranties
Relevant Industries
Relevant Teams
Relevant Roles
Find the exact document you need
Influencer Agency Contract
A U.S.-governed agreement establishing the professional relationship between an influencer management agency and a social media content creator.
find out more
Influencer Agreement Contract
A U.S.-governed contract establishing terms between brands and social media influencers for promotional services.
find out more
Influencer Usage Rights Contract
A U.S.-governed agreement defining content rights and promotional terms between brands and social media influencers.
find out more
Influencer Barter Agreement
A U.S.-governed agreement formalizing product-for-promotion exchanges between brands and social media influencers.
find out more
Influencer Talent Agency Contract
A U.S.-governed agreement establishing terms between talent agencies and social media influencers, covering representation and compensation terms.
find out more
Influencer Marketing Contract
A U.S.-compliant agreement governing the relationship between brands and social media influencers, including promotional services and FTC compliance requirements.
find out more
Influencer Management Contract
A U.S.-governed agreement establishing the terms and conditions between an influencer and their management company.
find out more
Download our whitepaper on the future of AI in Legal
By providing your email address you are consenting to our Privacy Notice.
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
Our bank-grade security infrastructure undergoes regular external audits
We are ISO27001 certified, so your data is secure
Organizational security
You retain IP ownership of your documents
You have full control over your data and who gets to see it
Innovation in privacy:
Genie partnered with the Computational Privacy Department at Imperial College London
Together, we ran a £1 million research project on privacy and anonymity in legal contracts
Want to know more?
Visit our Trust Centre for more details and real-time security updates.
Read our Privacy Policy.
