Document background
The Influencer Marketing Contract is essential for businesses engaging in social media marketing campaigns in Belgium. This document is specifically designed to comply with Belgian commercial law, advertising regulations, and EU data protection requirements. It should be used whenever a company wishes to formally engage an influencer for promotional activities, ensuring clear guidelines for content creation, brand representation, and commercial disclosure. The contract addresses key areas including intellectual property rights, payment terms, performance metrics, and compliance with Belgian advertising standards and GDPR. It's particularly important given the increasing scrutiny of influencer marketing by Belgian regulatory authorities and the need for transparency in social media advertising.
