Trade Name License Agreement Template for Malaysia

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What is a Trade Name License Agreement?

The Trade Name License Agreement is a crucial legal document used when a business owner wishes to permit another entity to use their trade name in Malaysia. This agreement is essential for businesses expanding through licensing arrangements while maintaining control over their brand identity. It ensures compliance with Malaysian trademark laws, particularly the Trade Marks Act 2019 and related regulations. The document typically includes detailed provisions on usage rights, quality standards, territory restrictions, and financial terms. It's particularly important in franchising, retail, and other sectors where brand recognition plays a significant role in business success. The agreement helps protect the licensor's intellectual property rights while providing the licensee with clear parameters for legitimate trade name usage.

Reviewed by

Swetha Meenal

Legal Engineer, GenieAI

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A lawyer, legal researcher and legal tech founder, Swetha has built AI products deployed inside Tier 1 firms and enterprises. She ensures GenieAI's alignment with the latest regulation and executes testing on the legal robustness of Genie output.

Reviewed by

Imad Mohammed Nazar

Legal Engineer, GenieAI

Imad Mohammed Nazar profile photo

A Skadden-trained M&A lawyer, Imad advised on cross-border transactions and contractual risk before moving into legal AI. He reviews GenieAI's output for compliance and enforceability across our 150+ supported jurisdictions, as well as facilitating external benchmarking.

Jurisdiction

Malaysia

Publisher

GenieAI

Sector

Business

Cost

Free to use

Last updated

About the Trade Name License Agreement

A Trade Name License Agreement is a legal contract that allows you to grant or obtain permission to use a specific trade name for commercial purposes in Malaysia. This document establishes the terms under which one party (the licensor) permits another party (the licensee) to use their registered trade name, ensuring both parties understand their rights, obligations, and limitations under Malaysian law.

When do you need this document?

You need this agreement when expanding your business through licensing arrangements, particularly in franchising operations where brand consistency is crucial. It's essential when you want to allow another business to operate under your established trade name while maintaining quality control and brand protection. The document is also required when entering into distribution agreements where the distributor will use your trade name for marketing purposes, or when establishing joint ventures where trade name usage needs clear definition. Additionally, you'll need this agreement if you're acquiring rights to use someone else's trade name for your business operations in Malaysia.

Key legal considerations

Several critical legal elements must be addressed in your trade name license agreement. The scope of the license must be clearly defined, including whether it's exclusive or non-exclusive, the specific territory covered, and the duration of the agreement. Quality control provisions are essential to maintain brand standards and protect the licensor's reputation. You must include detailed payment terms covering license fees, royalties, and any performance-based compensation. Termination clauses should specify conditions under which either party can end the agreement, including breach scenarios and notice periods. The agreement must also address intellectual property protection, ensuring the licensee doesn't acquire ownership rights in the trade name and agrees to defend against infringement. Include provisions for dispute resolution, preferably specifying Malaysian courts and applicable law.

Legal requirements in Malaysia

Under Malaysian law, your trade name license agreement must comply with the Trade Marks Act 2019, which governs trademark and trade name protection and licensing. The agreement must satisfy the Contracts Act 1950 requirements for valid contract formation, including proper offer, acceptance, consideration, and capacity of parties. If your agreement contains territorial or customer restrictions, ensure compliance with the Competition Act 2010 to avoid anti-competitive provisions. Corporate entities must verify their authority to enter such agreements under the Companies Act 2016, and business name registration may be required under the Registration of Businesses Act 1956. The agreement should be in writing and properly executed by authorized representatives. Consider stamp duty obligations under the Stamp Act 1949, and ensure any foreign parties comply with relevant exchange control regulations. Malaysian courts will apply common law principles in interpreting the agreement, making precise drafting essential for enforceability.

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