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1. Parties: Identification of the Licensor and Licensee with full legal names and registered addresses
2. Background: Context of the agreement, including brief description of the business and purpose of the license
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of License: Scope and nature of the license being granted, including territory and exclusivity terms
5. Term and Renewal: Duration of the license agreement and conditions for renewal
6. License Fees and Payment Terms: Financial terms including license fees, royalties, payment schedule and methods
7. Obligations of the Licensor: Licensor's responsibilities including support, training, and maintenance of intellectual property
8. Obligations of the Licensee: Licensee's duties including operational standards, reporting requirements, and brand compliance
9. Quality Control: Standards and procedures for maintaining product/service quality and brand reputation
10. Intellectual Property Rights: Protection and usage of trademarks, copyrights, and other intellectual property
11. Confidentiality: Protection of confidential information and trade secrets
12. Termination: Grounds and procedures for termination, including consequences and post-termination obligations
13. Governing Law and Jurisdiction: Specification of Malaysian law as governing law and jurisdiction for disputes
14. General Provisions: Standard boilerplate clauses including force majeure, notices, and amendment procedures
1. E-commerce Operations: Required if the license includes online retail operations, covering website requirements and digital sales channels
2. Personal Data Protection: Detailed section required if significant customer data processing is involved, ensuring PDPA compliance
3. Sub-licensing Rights: Include when the licensee is permitted to sub-license the rights to third parties
4. Marketing and Advertising: Detailed marketing requirements and restrictions, needed for brands with strict marketing controls
5. Insurance Requirements: Specific insurance obligations, particularly relevant for high-value retail operations
6. Environmental Compliance: Required for retail operations with significant environmental impact or sustainability requirements
7. Staff Training: Detailed training requirements for retail staff, important for specialized or luxury retail operations
8. Territory Development: Include when the license includes obligations to develop specific geographic areas or markets
1. Schedule 1 - Licensed Marks: Detailed list and images of all trademarks, logos, and brand elements covered by the license
2. Schedule 2 - Licensed Products/Services: Comprehensive list of products or services covered under the license agreement
3. Schedule 3 - Territory: Detailed description of geographic areas covered by the license, including any exclusion zones
4. Schedule 4 - Fee Structure: Detailed breakdown of all fees, royalties, and payment calculations
5. Schedule 5 - Operating Manual: Standard operating procedures and brand standards for the retail operation
6. Schedule 6 - Quality Standards: Detailed quality control requirements and inspection procedures
7. Schedule 7 - Reporting Templates: Standard forms for required periodic reports and performance metrics
8. Appendix A - Store Design Guidelines: Specifications for retail outlet design, layout, and brand presentation
Approved Location
Authorized Products
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Contract Year
Effective Date
Force Majeure Event
Gross Sales
Initial Term
Intellectual Property Rights
Licensed Marks
License Fee
Licensed Territory
Operating Manual
Quality Standards
Quarterly Report
Renewal Term
Retail Outlet
Royalty Fee
Sales Report
Store Design
Term
Trade Marks
Working Hours
Grant of License
Term and Renewal
License Fees
Royalty Payments
Operating Standards
Quality Control
Intellectual Property Rights
Brand Protection
Territory Rights
Store Location
Staff Training
Confidentiality
Non-Competition
Reporting Requirements
Audit Rights
Insurance
Indemnification
Termination
Post-Termination Obligations
Assignment
Force Majeure
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Amendments
Waiver
Counterparts
Retail
Fashion and Apparel
Consumer Goods
Luxury Goods
Electronics
Food and Beverage
Cosmetics and Beauty
Sporting Goods
Home and Furniture
Automotive Retail
Jewelry and Accessories
Department Stores
Legal
Retail Operations
Commercial
Finance
Compliance
Brand Management
Business Development
Quality Assurance
Property Management
Marketing
Supply Chain
Customer Service
Legal Counsel
Retail Operations Manager
Brand Manager
Commercial Director
Business Development Manager
Compliance Officer
Chief Financial Officer
Retail Director
Franchise Manager
Intellectual Property Manager
Quality Assurance Manager
Operations Director
Contract Administrator
Store Manager
Regional Manager
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