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1. Parties: Identifies and provides full details of the creative agency and the client
2. Background: Sets out the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the creative services to be provided by the agency
5. Agency Obligations: Outlines the agency's responsibilities and commitments
6. Client Obligations: Specifies the client's responsibilities including provision of materials and approvals
7. Intellectual Property Rights: Addresses ownership and licensing of creative works and pre-existing IP
8. Fees and Payment Terms: Details the fee structure, payment schedule, and related terms
9. Approval Process: Outlines the process for client review and approval of deliverables
10. Confidentiality: Covers confidentiality obligations and protection of sensitive information
11. Term and Termination: Specifies contract duration and termination provisions
12. Warranties and Indemnities: Sets out warranties provided by both parties and indemnification terms
13. Limitation of Liability: Defines the extent and limitations of each party's liability
14. General Provisions: Includes standard boilerplate clauses like governing law and notices
1. Data Protection: Detailed section on data handling and PDPA compliance, required when personal data processing is involved
2. Third Party Contractors: Provisions regarding subcontractors and freelancers, needed when the agency plans to outsource work
3. International Usage: Additional provisions for international use of creative works, relevant for global campaigns
4. Social Media Management: Specific terms for social media services, required when social media management is part of the scope
5. Performance Metrics: KPIs and performance measurement criteria, useful for results-based engagements
6. Client Content License: Terms for using client's existing materials, needed when client provides content or branding elements
7. Agency Team: Details about key team members and their roles, useful for larger projects with dedicated teams
8. Competition Restrictions: Non-compete and exclusivity provisions, relevant when working with competing brands is a concern
1. Schedule 1: Scope of Work: Detailed breakdown of services, deliverables, and timelines
2. Schedule 2: Fee Schedule: Comprehensive fee structure, including rates, expenses, and payment milestones
3. Schedule 3: Service Level Agreement: Performance standards, response times, and quality metrics
4. Schedule 4: Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5: Approval Workflow: Detailed process for submissions, revisions, and approvals
6. Appendix A: Project Brief: Initial project requirements and objectives
7. Appendix B: Team Structure: Organization chart and key personnel contacts
8. Appendix C: Technical Requirements: Technical specifications for deliverables
Agreement
Approval
Background IP
Brand Guidelines
Business Day
Client
Client Materials
Commencement Date
Confidential Information
Created IP
Creative Works
Deliverables
Design Elements
Digital Assets
Effective Date
Fees
Force Majeure
Intellectual Property Rights
Key Personnel
Licensed Materials
Milestones
Project
Project Brief
Project Schedule
Representatives
Revisions
Services
Specifications
Subcontractors
Term
Territory
Third Party Materials
Working Hours
Scope of Work
Agency Obligations
Client Obligations
Intellectual Property
License Grant
Deliverables
Approval Process
Revision Rights
Payment Terms
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Client Materials
Quality Standards
Change Control
Subcontracting
Personnel
Non-Solicitation
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Counterparts
Advertising
Marketing
Media
Entertainment
Digital Services
Technology
Retail
Fashion
Consumer Goods
Professional Services
Financial Services
Healthcare
Education
Hospitality
Real Estate
Legal
Marketing
Creative
Procurement
Finance
Operations
Compliance
Business Development
Account Management
Executive Leadership
Creative Director
Marketing Manager
Brand Manager
Legal Counsel
Contract Manager
Procurement Manager
Chief Marketing Officer
Business Development Manager
Project Manager
Account Executive
Operations Director
CEO
Managing Director
Finance Director
Compliance Officer
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