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White Label Reseller Agreement

White Label Reseller Agreement Template for Indonesia

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Key Requirements PROMPT example:

White Label Reseller Agreement

"I need a White Label Reseller Agreement for my Jakarta-based software company to allow a Malaysian tech distributor to rebrand and resell our cloud-based accounting software throughout Southeast Asia, with the agreement starting January 2025 and including strict data protection clauses."

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Document background
The White Label Reseller Agreement is essential for businesses seeking to expand their market presence in Indonesia through strategic partnerships. This document is typically used when a supplier wishes to allow another company to rebrand and resell their products or services under the reseller's own brand name, while maintaining quality control and protecting intellectual property rights. The agreement must comply with Indonesian laws, including the Civil Code (KUH Perdata), Trade Law No. 7 of 2014, and relevant IP regulations. It covers crucial aspects such as licensing terms, territory rights, pricing structures, quality standards, and support obligations. The document is particularly relevant in today's digital economy where white labeling has become a common business strategy for rapid market expansion and brand development in Indonesia.
Suggested Sections

1. Parties: Identification of the parties entering into the agreement - the supplier/manufacturer and the reseller

2. Background: Context of the agreement, including brief description of the business relationship and purpose

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Territory: Terms of reseller appointment and defined territory for operations

5. License Grant: Scope of white label rights, including trademark and intellectual property usage

6. Supply of Products/Services: Terms governing the supply of products/services, including ordering process and delivery

7. Pricing and Payment Terms: Pricing structure, payment terms, and related financial obligations

8. Obligations of Supplier: Supplier's responsibilities including quality standards, support, and maintenance

9. Obligations of Reseller: Reseller's responsibilities including marketing, minimum purchase requirements, and customer service

10. Intellectual Property Rights: Protection and usage of IP, including white label branding requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement and circumstances for termination

13. Post-Termination: Rights and obligations of parties after agreement termination

14. General Provisions: Standard legal provisions including notices, assignment, and governing law

Optional Sections

1. Performance Targets: Specific sales targets and performance metrics, used when supplier wants to ensure minimum performance levels

2. Marketing and Promotion: Detailed marketing requirements and guidelines, included when specific marketing obligations are required

3. Training and Support: Terms for technical training and ongoing support, relevant for complex products/services

4. Quality Control: Specific quality assurance requirements and processes, important for regulated industries or premium products

5. Data Protection: Specific data handling and privacy requirements, essential when personal data processing is involved

6. Insurance: Insurance requirements and coverage obligations, important for high-value or high-risk products

7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term or international agreements

8. Non-Competition: Restrictions on competitive activities, used when protecting market position is crucial

Suggested Schedules

1. Product/Service Specifications: Detailed technical specifications of products/services covered by the agreement

2. Price List: Comprehensive pricing details including wholesale prices, recommended retail prices, and discounts

3. Territory Map: Detailed description or map of authorized territory for reseller operations

4. Service Level Agreement: Specific performance metrics and service standards

5. Branding Guidelines: Detailed requirements for white label branding and usage of marks

6. Quality Standards: Specific quality requirements and testing procedures

7. Support Services: Details of technical support and maintenance services

8. Approved Sub-Resellers: List of approved sub-resellers if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Authorized Territory
Brand Guidelines
Business Day
Confidential Information
Commencement Date
Customer
Delivery Point
End User
Force Majeure Event
Intellectual Property Rights
License
Minimum Purchase Commitment
Original Products
Products
Purchase Order
Quality Standards
Resale Price
Reseller
Reseller Marks
Services
Specifications
Supplier
Supplier Marks
Term
Trade Marks
White Label Products
White Label Services
Working Hours
Initial Term
Renewal Term
Marketing Materials
Net Sales
Payment Terms
Personnel
Purchase Price
Related Entity
Service Level Requirements
Sub-Reseller
Support Services
Technical Documentation
Territory Laws
Warranty Period
Clauses
Appointment
Territory Rights
License Grant
Supply Terms
Ordering Process
Delivery
Pricing
Payment Terms
Minimum Purchase Requirements
Product Specifications
Quality Control
Branding Requirements
Marketing Obligations
Customer Support
Training
Intellectual Property
Confidentiality
Non-Competition
Representations and Warranties
Indemnification
Limitation of Liability
Insurance
Term
Termination
Force Majeure
Assignment
Sub-Contracting
Dispute Resolution
Governing Law
Notices
Data Protection
Audit Rights
Compliance with Laws
Performance Metrics
Service Levels
Reporting Requirements
Relevant Industries

Software and Technology

Consumer Electronics

Manufacturing

Professional Services

Financial Services

Telecommunications

Healthcare Products

Consumer Goods

Industrial Equipment

Digital Services

E-commerce

IT Solutions

Relevant Teams

Legal

Commercial

Sales

Business Development

Operations

Product Development

Compliance

Marketing

Finance

Distribution

Technical Support

Quality Assurance

Relevant Roles

Chief Executive Officer

Commercial Director

Business Development Manager

Legal Counsel

Contract Manager

Sales Director

Channel Partnership Manager

Product Manager

Operations Director

Chief Technology Officer

Compliance Officer

Brand Manager

Procurement Manager

Distribution Manager

Industries
Indonesian Civil Code (Kitab Undang-Undang Hukum Perdata): Provides the fundamental legal framework for contracts in Indonesia, including formation, validity, and enforcement of contractual agreements
Law No. 20 of 2016 on Marks and Geographical Indications: Governs trademark protection and licensing, crucial for white label arrangements where branding and rebranding are key components
Law No. 28 of 2014 on Copyright: Regulates copyright protection and licensing, relevant for protecting intellectual property in white label products
Law No. 7 of 2014 on Trade: Provides framework for domestic and international trade activities, including distribution and reselling arrangements
Law No. 5 of 1999 on Anti-Monopoly and Unfair Business Competition: Ensures the reseller agreement doesn't contain provisions that could lead to monopolistic practices or unfair competition
Law No. 8 of 1999 on Consumer Protection: Protects consumer rights and establishes business obligations in product/service provision, including through resellers
Government Regulation No. 80 of 2019 on E-Commerce: Regulates electronic commerce activities, relevant if the white label products/services are sold online
Law No. 11 of 2008 on Electronic Information and Transactions (ITE Law): Governs electronic transactions and digital business operations, applicable to online aspects of the reseller arrangement
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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