White Label Reseller Agreement Template for England and Wales

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Key Requirements PROMPT example:

White Label Reseller Agreement Template

I need a White Label Reseller Agreement Template for my SaaS platform that will allow multiple resellers to rebrand and sell our product across Europe, with specific provisions for data protection and custom branding guidelines, to be implemented by March 2025.

Document background
The White Label Reseller Agreement Template is essential for businesses engaging in white label arrangements under English and Welsh law. It's used when a company wants to allow others to resell its products or services under their own branding. The agreement covers critical aspects including licensing terms, territorial restrictions, pricing structures, intellectual property rights, and compliance requirements. It's particularly relevant in today's digital economy where white labeling has become a common business strategy. This template ensures proper protection for both the provider and reseller while maintaining compliance with UK regulatory requirements.
Suggested Sections

1. Parties: Identification and details of the contracting parties - typically the white label provider and reseller

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and License: Terms of appointment as reseller and license to use white label products/services

5. Territory and Exclusivity: Geographical scope and any exclusivity rights

6. Branding and Marketing: Rules for using provider's white label materials and marketing requirements

7. Pricing and Payment: Commercial terms, pricing structure, and payment conditions

8. Intellectual Property Rights: IP ownership, licenses, and restrictions

9. Confidentiality: Protection of confidential information

10. Term and Termination: Duration and termination provisions

Optional Sections

1. Service Levels: Performance metrics and standards - include when specific service standards need to be maintained

2. Training and Support: Provider's obligations for training and supporting reseller - include when complex products/services require ongoing support

3. Data Protection: GDPR and data protection obligations - include when personal data is processed

4. Insurance: Insurance requirements - include when significant liability risks exist

5. Compliance: Regulatory compliance obligations - include for regulated industries

Suggested Schedules

1. Products/Services Schedule: Detailed description of white label products/services

2. Pricing Schedule: Detailed pricing structure and commission rates

3. Service Level Agreement: Detailed service levels and performance metrics

4. Brand Guidelines: Specific requirements for using provider's branding

5. Territory Schedule: Detailed description of authorized territories

6. Technical Requirements: Technical specifications and integration requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Clauses
Industries

Sale of Goods Act 1979: Core commercial legislation governing the sale of goods in England and Wales, defining rights, duties and remedies in sales contracts

Supply of Goods and Services Act 1982: Legislation governing contracts for the supply of services and implied terms regarding quality and fitness for purpose

Contracts (Rights of Third Parties) Act 1999: Governs how third parties may enforce terms of a contract to which they are not a direct party

Consumer Rights Act 2015: Primary consumer protection legislation, relevant if the reseller will be selling to consumers (B2C)

Copyright, Designs and Patents Act 1988: Primary legislation protecting intellectual property rights, crucial for white label agreements regarding software, content, and branding

Trade Marks Act 1994: Governs trademark protection and usage, essential for white label branding arrangements

UK GDPR: Post-Brexit data protection regulation governing the processing of personal data in the UK

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR

Privacy and Electronic Communications Regulations (PECR): Specific rules for electronic communications, marketing, and use of cookies

Competition Act 1998: Prohibits anti-competitive agreements and abuse of dominant market position

Enterprise Act 2002: Framework for merger control and market investigations, relevant for larger scale reseller arrangements

Electronic Commerce (EC Directive) Regulations 2002: Regulations governing electronic commerce and online business activities

Consumer Contracts Regulations 2013: Governs distance selling and online contracts with consumers, including cancellation rights

Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair commercial practices between traders and consumers

Business Protection from Misleading Marketing Regulations 2008: Controls misleading advertisements and marketing practices between businesses

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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