Marketing SOW Template for Indonesia

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Key Requirements PROMPT example:

Marketing SOW

"I need a Marketing SOW for a digital marketing campaign for my e-commerce company in Indonesia, focusing on social media and influencer marketing services for Q2 2025, with specific provisions for Ramadan promotional activities."

Document background
The Marketing SOW is a critical document used in Indonesian business contexts to formally establish and define marketing service arrangements between service providers and clients. This document is essential when engaging marketing agencies, consultants, or service providers for specific marketing campaigns or ongoing marketing services. The Marketing SOW includes detailed specifications of services, deliverables, timelines, and success metrics, while ensuring compliance with Indonesian regulations such as the Consumer Protection Law, Electronic Information and Transactions Law, and Personal Data Protection Law. It is particularly important in the Indonesian market where cultural sensitivity, local language requirements, and religious considerations must be carefully addressed in marketing activities. The document serves both large corporations and SMEs seeking to formalize their marketing service arrangements while protecting their interests and ensuring regulatory compliance.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency/consultant) and the client, including full legal names and registered addresses

2. Background: Context of the marketing engagement and brief overview of the client's business and marketing objectives

3. Definitions: Definitions of key terms used throughout the SOW, including technical marketing terminology and Indonesian legal terms

4. Scope of Services: Detailed description of marketing services to be provided, including specific campaigns, channels, and activities

5. Deliverables: Specific marketing materials, content, and other outputs to be produced, with quality standards and acceptance criteria

6. Timeline and Milestones: Project schedule, key dates, and delivery milestones for the marketing campaign(s)

7. Pricing and Payment Terms: Fee structure, payment schedule, and any variable costs or expenses

8. Performance Metrics: KPIs and success metrics for measuring campaign effectiveness

9. Compliance Requirements: Adherence to Indonesian marketing laws, consumer protection, and digital regulations

10. Intellectual Property Rights: Ownership and usage rights for marketing materials and creative content

11. Confidentiality: Protection of proprietary information and campaign details

12. Term and Termination: Duration of the SOW and conditions for early termination

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices

Optional Sections

1. Social Media Management: Specific terms for social media marketing services, including platform-specific requirements and content guidelines

2. Influencer Collaboration: Terms for engaging with influencers, including selection criteria and compliance with Indonesian influencer marketing regulations

3. Local Language Requirements: Specifications for content in Bahasa Indonesia and other local languages

4. Religious/Cultural Considerations: Guidelines for ensuring marketing content respects local religious and cultural sensitivities, particularly during religious occasions

5. Market Research: Terms for conducting market research and consumer surveys as part of the marketing services

6. Crisis Management: Procedures for handling marketing-related crisis situations or negative publicity

7. Third-Party Vendors: Terms for engaging and managing additional vendors or subcontractors

8. Data Analytics Services: Specific terms for data collection, analysis, and reporting services

Suggested Schedules

1. Schedule A - Detailed Service Specifications: Comprehensive breakdown of marketing services, including technical requirements and methodologies

2. Schedule B - Campaign Calendar: Detailed timeline of marketing activities, content publication schedule, and campaign phases

3. Schedule C - Rate Card: Detailed pricing for different services, including hourly rates and package prices

4. Schedule D - Brand Guidelines: Client's branding requirements, visual identity guidelines, and tone of voice

5. Schedule E - Reporting Templates: Standard formats for performance reports, analytics, and campaign metrics

6. Schedule F - Compliance Checklist: Detailed checklist of regulatory requirements and compliance standards for marketing activities

7. Appendix 1 - Team Structure: Key personnel assigned to the project, their roles, and contact information

8. Appendix 2 - Technical Requirements: Technical specifications for digital marketing deliverables and platform requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Consumer Goods

Financial Services

Technology

Healthcare

Food and Beverage

Fashion and Apparel

Telecommunications

Education

Travel and Tourism

Automotive

Real Estate

Entertainment and Media

Professional Services

Relevant Teams

Marketing

Legal

Procurement

Finance

Compliance

Brand Management

Digital Marketing

Creative Services

Project Management

Business Development

Operations

Communications

Media Planning

Content Creation

Analytics

Relevant Roles

Marketing Director

Chief Marketing Officer

Brand Manager

Marketing Manager

Procurement Manager

Legal Counsel

Contract Manager

Project Manager

Account Director

Digital Marketing Manager

Marketing Operations Manager

Compliance Officer

Business Development Manager

Creative Director

Media Planning Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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