Media Partner Agreement for the United Kingdom

Media Partner Agreement Template for England and Wales

A Media Partner Agreement is a legally binding contract governed by the laws of England and Wales that establishes the terms and conditions for collaboration between media organizations or between a media organization and another entity. It covers content creation, distribution rights, revenue sharing, intellectual property rights, and operational responsibilities. The agreement ensures compliance with UK media regulations, data protection laws, and broadcasting standards while protecting both parties' interests.

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What is a Media Partner Agreement?

The Media Partner Agreement is essential for organizations seeking to formalize media collaboration arrangements under English and Welsh law. This document outlines the scope of partnership, content licensing, distribution rights, revenue sharing models, and compliance requirements with UK media regulations. It's particularly relevant when establishing long-term media partnerships, content syndication arrangements, or joint broadcasting ventures. The agreement addresses key aspects such as intellectual property rights, quality standards, territorial restrictions, and data protection obligations while ensuring alignment with UK broadcasting standards and industry regulations.

What sections should be included in a Media Partner Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the media partnership arrangement

5. Rights and Obligations: Core responsibilities of each party

6. Content Rights and Licensing: Terms regarding content usage, ownership, and distribution

7. Revenue Share and Payment Terms: Financial arrangements between parties

8. Term and Termination: Duration and conditions for ending the agreement

9. Confidentiality: Protection of sensitive information

10. Governing Law: Applicable jurisdiction and dispute resolution

What sections are optional to include in a Media Partner Agreement?

1. Marketing and Promotion: Terms for joint marketing activities and promotional requirements

2. Data Protection: GDPR compliance and data handling requirements

3. Territory Restrictions: Geographical limitations on content distribution and partnership activities

4. Quality Control: Content and technical standards requirements

5. Force Majeure: Provisions for handling unforeseen circumstances and events beyond parties' control

What schedules should be included in a Media Partner Agreement?

1. Schedule 1: Services Description: Detailed outline of media services provided

2. Schedule 2: Commercial Terms: Detailed financial arrangements and pricing

3. Schedule 3: Content Guidelines: Specific content standards and requirements

4. Schedule 4: Technical Requirements: Technical specifications and standards

5. Schedule 5: Brand Guidelines: Usage rules for logos and branding

6. Schedule 6: KPIs and Reporting: Performance metrics and reporting requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

England and Wales

Publisher

Genie AI

Cost

Free to use
Clauses
Industries

Copyright, Designs and Patents Act 1988: Primary legislation governing intellectual property rights, copyright protection, and licensing of creative works in the UK

Trade Marks Act 1994: Legislation protecting brands and logos, crucial for media partnerships involving brand usage and protection

Data Protection Act 2018 & UK GDPR: Laws governing the collection, processing, and protection of personal data in the UK post-Brexit

Consumer Rights Act 2015: Legislation protecting consumer interests, relevant for consumer-facing media content and services

Communications Act 2003: Framework legislation for UK communications industries, covering broadcasting and telecommunications

Broadcasting Acts 1990/1996: Core legislation governing broadcasting services and licensing in the UK

Defamation Act 2013: Law protecting against false or malicious content that could damage reputation, crucial for media content

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, governing advertising standards

BCAP Code: UK Code of Broadcast Advertising, regulating broadcast advertising content and standards

Consumer Protection Regulations 2008: Regulations protecting consumers from unfair trading practices, including misleading advertising

Competition Act 1998: Legislation preventing anti-competitive practices and agreements in media partnerships

Enterprise Act 2002: Law governing market competition and merger control relevant to media partnerships

E-Commerce Regulations 2002: Regulations governing electronic commerce and digital service provision

PECR: Privacy and Electronic Communications Regulations governing electronic communications and marketing

Ofcom Broadcasting Code: Regulatory framework setting standards for broadcast content and programming

Employment Rights Act 1996: Legislation protecting employment rights, relevant if partnership involves staff transfers or shared resources

Equality Act 2010: Law preventing discrimination and promoting equality in business operations and content

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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