The Media Partner Agreement is a crucial document used to formalize collaborations between media entities operating under Philippine jurisdiction. It is particularly relevant in today's digital age where cross-platform content distribution and media partnerships are increasingly common. This agreement addresses key aspects such as content licensing, revenue sharing, intellectual property rights, and compliance with Philippine media and data protection laws. It's essential for both traditional media partnerships (such as between broadcasters and content producers) and digital media collaborations (including social media platforms and streaming services). The document includes specific provisions for content standards, technical requirements, and quality control measures, while ensuring alignment with Philippine regulatory requirements including the Mass Media Law and Data Privacy Act.
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1. Parties: Identification of the contracting parties, including registered addresses and company details
2. Background: Context of the partnership and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Partnership: Detailed description of the media partnership arrangement and services to be provided by each party
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Rights and Obligations: Specific responsibilities and rights of each party in the media partnership
7. Content Rights and Licensing: Terms regarding content usage, licensing, and intellectual property rights
8. Revenue Sharing and Payment Terms: Financial arrangements, payment schedules, and revenue sharing models
9. Branding and Marketing: Guidelines for use of trademarks, logos, and marketing materials
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection: Compliance with Philippine Data Privacy Act and data handling procedures
12. Representations and Warranties: Statements of fact and promises made by each party
13. Termination: Conditions and procedures for ending the agreement
14. Liability and Indemnification: Allocation of risks and responsibilities for damages
15. Dispute Resolution: Procedures for resolving conflicts between parties
16. General Provisions: Standard legal clauses including notices, amendments, and governing law
1. Digital Platform Requirements: Used when partnership involves digital media platforms, specifying technical requirements and platform-specific terms
2. Content Creation Services: Include when one party is responsible for creating original content
3. Advertising Standards: Required when partnership involves advertising placement or sponsored content
4. Social Media Guidelines: Include for partnerships involving social media promotion and management
5. Event Collaboration: Used when partnership includes organizing or promoting events
6. Territory and Exclusivity: Include when partnership is exclusive or limited to specific geographic areas
7. Performance Metrics: Add when agreement includes specific KPIs or performance targets
8. Content Moderation: Include for digital platforms requiring content moderation procedures
1. Schedule A - Service Level Agreement: Detailed technical specifications and service standards
2. Schedule B - Content Guidelines: Specific requirements for content creation, formatting, and delivery
3. Schedule C - Revenue Sharing Calculator: Detailed breakdown of revenue sharing formulas and calculations
4. Schedule D - Brand Guidelines: Specifications for use of logos, trademarks, and brand assets
5. Schedule E - Reporting Templates: Standard formats for performance and financial reporting
6. Schedule F - Rate Card: Pricing for additional services or advertising rates if applicable
7. Appendix 1 - Contact Details: Key personnel and contact information for both parties
8. Appendix 2 - Technical Integration Requirements: Technical specifications for platform integration if applicable
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