The Dealer Franchise Agreement is a crucial document for businesses operating through authorized dealer networks in England and Wales. It provides the legal framework for the relationship between manufacturers or suppliers and their authorized dealers, establishing clear rights, obligations, and operational standards. This agreement type is particularly important in regulated industries and where brand consistency is crucial. It includes specific provisions required by UK competition law, particularly the Vertical Agreements Block Exemption Order 2022, and addresses key aspects such as territory rights, performance standards, and brand protection measures.
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1. Parties: Identification of franchisor and dealer, including registered addresses and company numbers
2. Background: Context of the agreement, nature of the business, and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Appointment and Territory: Terms of dealer appointment and defined territorial boundaries
5. Term and Renewal: Duration of agreement and renewal conditions
6. Dealer Obligations: Core responsibilities and performance requirements
7. Franchisor Obligations: Support, training, and supply commitments
8. Products and Pricing: Product range, ordering process, and pricing structure
9. Quality Standards: Required operational and service standards
10. Intellectual Property: Usage rights and restrictions for brands and trademarks
11. Termination: Grounds and process for agreement termination
1. Marketing and Advertising: Marketing requirements and restrictions for dealer's promotional activities
2. After-Sales Service: Requirements and standards for after-sales service and customer support
3. Non-Compete: Restrictions on competitive activities during and after the agreement term
4. Insurance: Specific insurance requirements and minimum coverage levels
1. Territory Map: Detailed map and description of authorized territory
2. Product List: Complete list of authorized products covered by the agreement
3. Price List: Current pricing structure and terms for all products
4. Performance Targets: Specific sales and performance requirements for the dealer
5. Operating Manual: Detailed operational procedures and standards to be followed
6. Brand Guidelines: Rules and requirements for brand usage and marketing
7. Training Requirements: Required training programs and schedules for dealer staff
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