Distribution Agreement Template for the UK

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What is a Distribution Agreement?

A distribution agreement sets the terms on which a supplier appoints a distributor to buy its products and resell them. Unlike an agency arrangement, the distributor buys the goods, takes title and sells in its own name, so it carries the credit risk and keeps the margin.

UK competition law shapes what the supplier may control. Vertical agreements are assessed under the Vertical Agreements Block Exemption Order 2022, which broadly exempts these arrangements where each party holds no more than 30% of its market. Fixing the price at which the distributor resells is treated as a hardcore restriction, though maximum and recommended prices are usually acceptable. Exclusive territories can be granted, but restricting where the distributor may passively respond to customers is where agreements commonly go wrong.

Sample clauses: standard wording in a UK distribution agreement

3. Appointment
3.1 The Supplier appoints the Distributor as its exclusive distributor for the resale of the Products in the Territory, and the Distributor accepts the appointment on the terms of this agreement.
3.2 The Distributor shall purchase the Products only from the Supplier and shall not, during the term of this agreement, be concerned in the manufacture, distribution or sale in the Territory of any goods which compete with the Products.
3.3 The Supplier shall not, during the term of this agreement: (a) appoint any other distributor of the Products in the Territory; or (b) itself actively market or sell the Products to customers in the Territory, save for sales to the accounts listed in Schedule 2 (Reserved Accounts).
3.4 The Distributor shall not: (a) actively market the Products, or establish any branch or distribution depot for the sale of the Products, outside the Territory; or (b) actively seek customers for the Products outside the Territory, but nothing in this agreement restricts the Distributor from responding to unsolicited orders from customers outside the Territory.
3.5 The Distributor is an independent contractor, purchasing and reselling the Products in its own name and for its own account. Nothing in this agreement makes the Distributor the agent of the Supplier, and the Distributor has no authority to bind the Supplier.

4. Minimum purchase targets

Illustrative extract showing typical drafting under the law of England and Wales. Documents generated with GenieAI are tailored to your rules, standards and context.

Frequently Asked Questions

When should you use a Distribution Agreement?

Use a Distribution Agreement when you're ready to let another company sell your products to customers. This becomes essential if you're expanding into new markets but don't want to set up your own sales operation. It's particularly important in England and Wales when working with distributors who will handle EU trade, as it helps navigate post-Brexit regulatory requirements.

The agreement becomes crucial when you need to protect your brand reputation, control how your products are sold, or maintain specific quality standards. It's also vital when setting up exclusive distribution territories, establishing minimum purchase volumes, or creating complex pricing structures. Many UK manufacturers use these agreements when expanding from direct sales to working with independent distributors.

What are the different types of Distribution Agreement?

Who should typically use a Distribution Agreement?

  • Manufacturers/Suppliers: Companies that make or own products and want to expand their market reach without direct sales operations
  • Distributors: Businesses that buy products to resell them, often adding value through local market knowledge and existing customer relationships
  • Commercial Solicitors: Legal professionals who draft and review Distribution Agreements to ensure compliance with UK competition law
  • Sales Directors: Key decision-makers who negotiate terms and oversee distribution strategy
  • Compliance Officers: Internal specialists who monitor adherence to territory restrictions and trading standards
  • Finance Teams: Staff who manage pricing structures, payment terms, and financial reporting requirements

How do you write a Distribution Agreement?

  • Business Details: Gather full legal names, addresses, and company registration numbers for all parties
  • Product Information: List all products covered, including specifications, pricing structures, and minimum order quantities
  • Territory Rights: Define exact geographical areas where distribution is permitted under UK competition laws
  • Performance Targets: Set clear sales objectives, marketing requirements, and reporting schedules
  • Commercial Terms: Outline payment terms, delivery conditions, and warranty obligations
  • Exit Strategy: Plan termination conditions, notice periods, and stock disposal arrangements
  • Quality Control: Specify storage requirements, handling procedures, and product standards

What should be included in a Distribution Agreement?

  • Parties & Definitions: Full legal names, roles, and key terms clearly defined
  • Territory Rights: Specific geographical areas and any exclusivity arrangements
  • Product Details: Comprehensive list of products, specifications, and pricing structures
  • Term & Termination: Duration, renewal options, and grounds for ending the agreement
  • Performance Obligations: Sales targets, marketing requirements, and reporting duties
  • Intellectual Property: Usage rights for trademarks, logos, and marketing materials
  • Governing Law: Explicit statement choosing English law and jurisdiction
  • Data Protection: GDPR compliance measures and data handling procedures

What's the difference between a Distribution Agreement and an Agency Agreement?

A Distribution Agreement differs significantly from an Agency Agreement, though both involve selling products. The key distinctions lie in how products are handled and who bears the commercial risk.

  • Ownership and Risk: Distributors buy products outright and resell them, taking on inventory risk. Agents never own the products; they simply facilitate sales on behalf of the principal
  • Pricing Control: Distributors set their own selling prices and profit margins. Agents must follow the principal's pricing structure and earn commission
  • Legal Relationship: Distributors operate as independent businesses under contract law. Agents have fiduciary duties to their principal under agency law
  • Tax Treatment: Distributors handle VAT on sales independently. Agents' commission is typically subject to different tax treatment
  • Liability: Distributors are liable for product issues to end customers. Agents generally aren't liable for product performance

Reviewed by

Swetha Meenal

Legal Engineer, GenieAI

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A lawyer, legal researcher and legal tech founder, Swetha has built AI products deployed inside Tier 1 firms and enterprises. She ensures GenieAI's alignment with the latest regulation and executes testing on the legal robustness of Genie output.

Reviewed by

Imad Mohammed Nazar

Legal Engineer, GenieAI

Imad Mohammed Nazar profile photo

A Skadden-trained M&A lawyer, Imad advised on cross-border transactions and contractual risk before moving into legal AI. He reviews GenieAI's output for compliance and enforceability across our 150+ supported jurisdictions, as well as facilitating external benchmarking.

Jurisdiction

England & Wales

Publisher

GenieAI

Cost

Free to use

Last updated

About the Distribution Agreement

  • Business Details: Gather full legal names, addresses, and company registration numbers for all parties
  • Product Information: List all products covered, including specifications, pricing structures, and minimum order quantities
  • Territory Rights: Define exact geographical areas where distribution is permitted under UK competition laws
  • Performance Targets: Set clear sales objectives, marketing requirements, and reporting schedules
  • Commercial Terms: Outline payment terms, delivery conditions, and warranty obligations
  • Exit Strategy: Plan termination conditions, notice periods, and stock disposal arrangements
  • Quality Control: Specify storage requirements, handling procedures, and product standards

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