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Master Reseller Agreement
I need a Master Reseller Agreement for my software company to appoint non-exclusive resellers across Scandinavia, with specific provisions for cloud-based products and GDPR compliance, to be effective from March 2025.
Your data doesn't train Genie's AI
You keep IP ownership of your information
1. Parties: Identification of the supplier and reseller with full legal entity details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment, territorial rights, and exclusivity status
5. Reseller Obligations: Core responsibilities and commitments of the reseller including sales targets, marketing efforts, and customer service
6. Supplier Obligations: Core responsibilities of the supplier including product supply, support, and training
7. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
8. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and circumstances for termination
12. Effects of Termination: Consequences and obligations upon agreement termination
13. Liability and Indemnification: Allocation of risks and responsibilities between parties
14. Force Majeure: Provisions for handling events beyond parties' reasonable control
15. Governing Law and Jurisdiction: Specification of Danish law application and dispute resolution
16. General Provisions: Standard boilerplate clauses including notices, assignment, and amendments
1. Minimum Purchase Requirements: Include when specific purchase quotas or targets are required
2. Marketing and Promotion: Include when specific marketing obligations or cooperative advertising are required
3. Training Requirements: Include when formal training programs are part of the relationship
4. After-Sales Service: Include when reseller must provide specific after-sales support
5. Non-Competition: Include when restricting reseller from selling competing products
6. Data Protection: Include when significant personal data processing is involved
7. Insurance Requirements: Include when specific insurance coverage is required
8. Audit Rights: Include when supplier needs rights to audit reseller's compliance
9. Source Code Escrow: Include for software products requiring source code protection
10. Export Control: Include when products are subject to export restrictions
1. Schedule 1 - Products: List of authorized products for resale with specifications
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Pricing and Discount Structure: Detailed pricing information and discount levels
4. Schedule 4 - Service Level Agreement: Support and service level commitments
5. Schedule 5 - Technical Requirements: Technical specifications and requirements for reseller
6. Schedule 6 - Reporting Templates: Standard forms for required business reporting
7. Schedule 7 - Marketing Guidelines: Guidelines for use of trademarks and marketing materials
8. Appendix A - Contact Information: Key contacts for both parties
9. Appendix B - Compliance Requirements: Specific compliance and certification requirements
10. Appendix C - Return and Warranty Procedures: Procedures for handling returns and warranty claims
Authors
Affiliate
Authorized Products
Business Day
Confidential Information
Customer
Delivery Point
Documentation
Effective Date
End User
Force Majeure Event
Initial Term
Intellectual Property Rights
License
Minimum Purchase Commitment
Net Sales
Order
Price List
Products
Purchase Order
Quarter
Renewal Term
Resale Price
Reseller
Sales Report
Services
Software
Specifications
Supplier
Supplier Marks
Target
Term
Territory
Trade Secrets
Training Materials
Updates
Value Added Services
Warranty Period
Working Hours
Territory
Exclusivity
Term
Pricing
Payment
Ordering
Delivery
Product Requirements
Performance Obligations
Minimum Commitments
Training
Marketing
Intellectual Property
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Insurance
Force Majeure
Termination
Post-Termination
Non-Competition
Non-Solicitation
Compliance
Audit Rights
Assignment
Amendments
Notices
Severability
Entire Agreement
Governing Law
Dispute Resolution
Counterparts
Technology & Software
Manufacturing
Consumer Goods
Electronics
Telecommunications
Industrial Equipment
Medical Devices
Automotive
Chemical & Materials
Professional Services
Retail & Distribution
Pharmaceutical
Legal
Sales
Commercial
Business Development
Finance
Operations
Compliance
Procurement
Partner Management
Channel Management
Strategic Partnerships
Risk Management
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Partner Manager
Legal Counsel
Contract Manager
Business Development Manager
Chief Financial Officer
Operations Director
Compliance Officer
Account Manager
Distribution Manager
Procurement Manager
Strategic Partnerships Director
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