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1. Parties: Identification and details of all contracting parties, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement, including the business purpose and intention to form an agency partnership
3. Definitions: Key terms used throughout the agreement, ensuring consistent interpretation
4. Scope of Agency: Detailed description of the agency services, territory, and products/services covered
5. Partnership Structure: Nature of the partnership, roles, and responsibilities of each partner
6. Appointment and Authority: Terms of appointment, exclusivity (if any), and scope of authority granted to the agent-partner
7. Duties and Obligations: Specific responsibilities of each party, including reporting requirements and performance standards
8. Commission and Payment Terms: Compensation structure, calculation methods, payment schedules, and expenses
9. Intellectual Property Rights: Ownership and usage rights of trademarks, patents, and other IP
10. Confidentiality: Protection of business secrets and confidential information
11. Duration and Termination: Term of agreement, renewal provisions, and termination conditions
12. Post-Termination Obligations: Obligations and restrictions after agreement termination, including handover of materials
13. Governing Law and Jurisdiction: Confirmation of German law application and jurisdiction for disputes
14. General Provisions: Standard clauses including severability, entire agreement, and amendments
1. Non-Competition: Restrictions on competitive activities during and after the agreement - optional but common in agency agreements where significant market access or know-how is involved
2. Insurance: Requirements for professional liability and other insurance coverage - recommended for high-value or high-risk activities
3. Data Protection: GDPR compliance and data handling procedures - necessary if personal data processing is involved
4. Marketing and Branding: Guidelines for marketing activities and brand usage - relevant for customer-facing agencies
5. Training and Support: Details of training and support provided - important for technical products or services
6. Minimum Performance Requirements: Specific targets or KPIs - useful for performance-based relationships
7. Dispute Resolution: Alternative dispute resolution procedures - recommended for international partnerships
1. Schedule 1 - Territory and Products: Detailed list of geographical territories and products/services covered by the agreement
2. Schedule 2 - Commission Structure: Detailed commission rates, calculation methods, and examples
3. Schedule 3 - Performance Targets: Specific KPIs, sales targets, and performance measurement criteria
4. Schedule 4 - Reporting Templates: Standard forms and templates for regular business reporting
5. Schedule 5 - Operating Procedures: Detailed procedures for day-to-day operations and communication
6. Appendix A - Power of Attorney: Formal authorization document specifying the agent's powers
7. Appendix B - Brand Guidelines: Guidelines for use of trademarks, logos, and marketing materials
Agent-Partner
Applicable Law
Authorized Representative
Business Day
Commission
Confidential Information
Customers
Effective Date
Force Majeure
Gross Sales
Intellectual Property Rights
Net Sales
Partnership Profit
Partnership Share
Performance Targets
Principal
Products
Professional Standards
Quarterly Period
Representatives
Sales Report
Services
Territory
Term
Trade Secrets
Trademarks
Working Hours
Competition
Contractual Products
Customer Base
Distribution Channel
Marketing Materials
Operating Procedures
Performance Period
Proprietary Information
Termination Date
Business Opportunity
Commercial Information
Competitive Business
Handelsvertreter
Key Performance Indicators
Market Share
Partnership Assets
Reporting Period
Sales Territory
Authority
Territory Rights
Exclusivity
Commission
Partnership Profit Share
Performance Requirements
Reporting Obligations
Training and Support
Marketing
Intellectual Property
Confidentiality
Data Protection
Non-Competition
Non-Solicitation
Representations and Warranties
Indemnification
Insurance
Term and Duration
Termination
Post-Termination Obligations
Force Majeure
Assignment
Partnership Governance
Decision Making
Capital Contributions
Resource Allocation
Compliance
Dispute Resolution
Notices
Amendment
Severability
Entire Agreement
Governing Law
Jurisdiction
Manufacturing
Industrial Distribution
Consumer Goods
Technology and Software
Professional Services
Financial Services
Real Estate
Healthcare and Medical Devices
Automotive
Chemical and Pharmaceutical
Construction and Engineering
Renewable Energy
Legal
Commercial
Sales
Business Development
Compliance
Operations
International Business
Distribution
Partner Relations
Contract Administration
Agency Management
Chief Executive Officer
Managing Director
Commercial Director
Sales Director
Business Development Manager
Legal Counsel
Compliance Officer
Contract Manager
Partnership Manager
Agency Relations Manager
Regional Sales Manager
Channel Development Manager
Chief Operating Officer
Head of Distribution
International Business Manager
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