Public Relations Consulting Agreement Template for Canada

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Key Requirements PROMPT example:

Public Relations Consulting Agreement

"I need a Public Relations Consulting Agreement for a technology startup that will engage a PR agency to handle media relations, social media management, and brand development, with a strong focus on protecting our intellectual property and maintaining confidentiality during our planned Series B funding round in March 2025."

Document background
The Public Relations Consulting Agreement is essential for businesses and organizations in Canada seeking to formalize their relationship with PR professionals. This document is typically used when engaging external PR consultants or agencies for strategic communications, media relations, crisis management, and reputation building services. It ensures compliance with Canadian federal and provincial regulations, including privacy laws, business practices, and professional service standards. The agreement covers crucial elements such as service scope, deliverables, fees, confidentiality, intellectual property rights, and termination conditions, while providing flexibility to accommodate specific client needs and industry requirements. It's particularly important for protecting both parties' interests and establishing clear expectations for the PR service relationship.
Suggested Sections

1. Parties: Identification of the PR consultant/agency and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of PR services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, and expense policies

7. Obligations of the Consultant: Key responsibilities and commitments of the PR consultant

8. Obligations of the Client: Client's responsibilities including providing necessary information and approvals

9. Confidentiality: Protection of confidential information and trade secrets

10. Intellectual Property Rights: Ownership and usage rights of created materials and content

11. Representations and Warranties: Guarantees made by both parties regarding their capacity and services

12. Limitation of Liability: Boundaries of consultant's liability and any indemnification provisions

13. General Provisions: Standard contractual terms including notices, amendments, and governing law

Optional Sections

1. Non-Compete: Restrictions on consultant working with competing clients, used when handling sensitive industry information

2. Crisis Management: Special provisions for handling PR crises, included for high-profile clients or sensitive industries

3. Performance Metrics: Specific KPIs and evaluation criteria, used when implementing performance-based compensation

4. Social Media Management: Specific terms for social media handling, included when social media is a key service component

5. International Services: Additional provisions for cross-border PR activities, used for international clients

6. Data Protection: Enhanced privacy and data handling terms, crucial for clients with sensitive data requirements

7. Subcontractor Terms: Rules for engaging subcontractors, included when consultant may need to delegate work

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of specific PR services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing, payment structure, and billable expenses

3. Schedule C - Key Personnel: List of main team members and their roles in service delivery

4. Schedule D - Approved Subcontractors: Pre-approved third-party service providers if applicable

5. Schedule E - Service Level Agreement: Specific performance standards and response times

6. Appendix 1 - Reporting Templates: Standard formats for activity reports and performance metrics

7. Appendix 2 - Crisis Communication Protocol: Step-by-step procedures for managing PR crises

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Technology

Healthcare

Financial Services

Retail

Entertainment

Manufacturing

Education

Non-Profit

Professional Services

Government

Consumer Goods

Media

Telecommunications

Sports

Energy

Real Estate

Relevant Teams

Legal

Communications

Public Relations

Marketing

Procurement

Finance

Executive Leadership

Business Development

Corporate Affairs

Risk Management

Relevant Roles

Public Relations Director

Communications Manager

Marketing Director

Chief Marketing Officer

Chief Communications Officer

PR Consultant

Media Relations Manager

Corporate Communications Director

Brand Manager

Chief Executive Officer

Business Development Manager

Legal Counsel

Contract Manager

Procurement Manager

Chief Financial Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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