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1. Date and Reference Number: Current date and reference numbers for both original offer and counter offer
2. Recipient Details: Full name, title, and address of the original offeror
3. Subject Line: Clear indication that this is a counter offer in response to the original offer (including original offer date and reference)
4. Original Offer Acknowledgment: Polite acknowledgment of receiving the original offer and appreciation for the business opportunity
5. Counter Offer Statement: Clear statement that this constitutes a counter offer with modified terms
6. Modified Terms: Detailed explanation of the specific terms being modified from the original offer
7. Retained Terms: Reference to which original offer terms remain unchanged
8. Reasoning: Brief explanation of the key reasons for the proposed changes
9. Timeline: Validity period for the counter offer and requested response timeframe
10. Closing: Professional closing statement with contact details for further discussion
1. Meeting Request: Optional suggestion for a meeting to discuss the counter offer terms, used when changes are substantial or complex
2. Alternative Options: Presentation of alternative proposals or variations, used when flexibility in negotiations is desired
3. Market Conditions: Reference to relevant market conditions or industry standards justifying the changes, used when external factors influence the counter offer
4. Legal References: Citations of relevant laws or regulations, used when legal compliance issues affect the proposed changes
1. Modified Price Schedule: Detailed breakdown of revised pricing structure, if price terms are being modified
2. Comparative Analysis: Side-by-side comparison of original terms and proposed modifications
3. Supporting Documentation: Any relevant documents supporting the proposed changes (market research, cost analysis, etc.)
4. Draft Revised Agreement: If applicable, a full draft of the proposed agreement with all modifications incorporated
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