1. Creative Concepts: Initial creative ideas or concepts, included when specific campaign ideas are part of the pitch

2. Media Strategy: Detailed media planning and buying approach, included when media services are part of the scope

3. Success Metrics: Specific KPIs and measurement methodology, included when performance-based components are relevant

4. Value-Added Services: Additional services or benefits offered beyond the core scope, included to enhance the proposal

5. Client References: Testimonials and references from similar clients, included when building credibility is crucial

6. Technology Stack: Description of technical tools and platforms, included when digital services are significant

7. Risk Management: Overview of potential risks and mitigation strategies, included for complex or high-value projects

8. Sustainability Approach: Environmental and social responsibility considerations, included when relevant to client values

1. Schedule A - Detailed Scope of Work: Comprehensive breakdown of all services, deliverables, and specifications

2. Schedule B - Fee Structure: Detailed pricing breakdown, including rate cards and payment schedules

3. Schedule C - Project Timeline: Detailed project plan with all phases, deliverables, and dependencies

4. Schedule D - Team Profiles: Detailed biographies and credentials of key team members

5. Schedule E - Case Studies: Detailed examples of relevant work and results achieved for similar clients

6. Appendix 1 - Agency Credentials: Detailed company information, awards, and certifications

7. Appendix 2 - Creative Samples: Portfolio of relevant creative work and campaign examples

8. Appendix 3 - Technical Specifications: Detailed technical requirements and specifications for digital deliverables