35 min Conference, coming up
The Business End: Money Talks 2027
A day of panels and debate on the money behind running and growing a football club, for 200+ senior club leaders. Rafie Faruq joins the panel on football's new revenue playbook, on how faster contract work moves sponsorship, licensing and supplier deals along.
Meet Rafie Faruq, Co-founder and CEO
Photo: Football Black Book - When
- 4 February 2027
- Where
- The Den, Millwall FC, London
- What we are doing
- On a panel
- Who to ask for
- Rafie Faruq, Co-founder and CEO
- Organiser
- Football Black Book
- Who it is for
- Senior club finance, commercial and operational leaders, with owners, investors and advisers
Catch our session
On the programme
Beyond Matchday: Football's New Revenue Playbook
Rafie Faruq, co-founder and CEO of GenieAI, with legal and commercial leaders from across the game
Thursday 4 February 2027
Clubs earn more and more of their revenue away from the pitch, and every new stream starts with a contract: sponsorship, licensing, media and supplier agreements. The panel looks at how commercial teams can move those deals faster while legal keeps oversight of the risk.
Beyond Matchday: Football's New Revenue Playbook
Read and listen
- 35 min
-
35 min -
37 min Podcast
What's coming next in AI?
Conference
Meet us at The Business End: Money Talks
Thank you for your interest. We'll be in touch shortly.
In the meantime, try GenieAI for free; we'll then be able to discuss any specific product or procurement questions during your bespoke demo.
Try GenieBook a time with the team on the day, or a session before or after the event.
In 30 minutes we could cover:
- Genie working on one of your own contracts, live
- How it drafts and reviews against your playbook and standards
- Which contract work AI can take on alone, and where a person signs off
- Security, data handling and how you control AI training
- What a pilot would look like for your team
With the team that will be there.
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