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1. Parties: Identification of the logo owner (Licensor) and the party being granted permission to use the logo (Licensee)
2. Background: Context of the agreement, confirmation of logo ownership, and purpose of the usage arrangement
3. Definitions: Definitions of key terms including 'Logo', 'Territory', 'Term', 'Permitted Use', and other relevant terms
4. Grant of License: Specific rights being granted, including scope, territory, and duration of permitted logo usage
5. Usage Requirements: Mandatory guidelines for logo usage, including size, colors, positioning, and context
6. Prohibited Uses: Specific restrictions on how the logo cannot be used or modified
7. Quality Control: Requirements for maintaining quality standards and approval processes for logo usage
8. Intellectual Property Rights: Acknowledgment of ownership and protection of the logo's intellectual property rights
9. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
10. General Provisions: Standard clauses including notices, amendments, governing law, and dispute resolution
1. Fees: Include when the logo usage is subject to payment of licensing fees or royalties
2. Sub-licensing Rights: Include when the licensee is permitted to grant logo usage rights to third parties
3. Marketing and Promotion: Include when specific marketing or promotional requirements need to be addressed
4. Audit Rights: Include when the licensor requires rights to audit the licensee's use of the logo
5. Geographic Restrictions: Include when usage is limited to specific geographic regions or markets
6. Digital Usage Terms: Include when logo usage extends to digital platforms and social media
7. Co-branding Provisions: Include when the logo will be used alongside other brands or logos
1. Logo Specifications: Detailed technical specifications of the logo including dimensions, color codes, and variations
2. Style Guide: Comprehensive guidelines for logo usage including placement, clearance space, and approved backgrounds
3. Approved Use Cases: Examples and templates of approved logo usage scenarios
4. Territory Schedule: Detailed list of geographic areas where logo usage is permitted
5. Fee Schedule: If applicable, breakdown of fees, royalties, and payment terms
6. Approval Process: Detailed procedures for obtaining approval for new logo uses
Approved Purpose
Approved Use Cases
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Digital Media
Effective Date
Force Majeure
Intellectual Property Rights
License
License Fee
Licensee
Licensor
Logo
Logo Specifications
Marketing Materials
Modifications
Permitted Territory
Permitted Use
Quality Standards
Related Entities
Restricted Use
Review Period
Royalties
Style Guide
Sub-license
Term
Territory
Third Party
Trade Marks
Usage Guidelines
Use
Working Days
Grant of License
License Fees and Royalties
Usage Rights
Usage Restrictions
Quality Control
Intellectual Property Rights
Approval Process
Term and Duration
Termination
Brand Guidelines Compliance
Territorial Restrictions
Sub-licensing
Representations and Warranties
Indemnification
Confidentiality
Assignment
Force Majeure
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendment
Severability
Waiver
Digital Usage Rights
Audit Rights
Marketing and Promotion
Reporting Requirements
Breach and Remedies
Retail
Franchising
Marketing and Advertising
Manufacturing
Entertainment
Sports and Recreation
Professional Services
Technology
Media and Broadcasting
Education
Healthcare
Hospitality
Financial Services
Non-Profit Organizations
Legal
Marketing
Brand Management
Corporate Communications
Business Development
Compliance
Creative Services
Partner Relations
Intellectual Property
Commercial Operations
Brand Manager
Legal Counsel
Intellectual Property Attorney
Marketing Director
Compliance Officer
Franchise Manager
Business Development Manager
Creative Director
Corporate Communications Manager
Licensing Manager
Partner Relations Manager
Chief Marketing Officer
Brand Protection Officer
Commercial Director
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