Genie AI vs Amberlo

✅ AI-superpowered contract drafting, collaboration & review

✅ All-in-one legal practice management with intuitive interface, client portal for secure communication, and comprehensive billing/invoicing system

✅ Lawyer-supported AI and ML at the core of the platform

❓ Limited AI capabilities compared to AI-native platforms, with basic automation but not advanced machine learning

✅ Enterprise-grade security measures in place

✅ Secure data encryption for client information

✅ Compliant with major security standards, ISO27001 and SOC2

✅ GDPR compliant with standard security certifications

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ EU data centers with strong privacy controls

❓ Multiple authentication options (coming soon) (request this feature)

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✅ Two-factor authentication and secure login options

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

✅ Granular user permissions system for different firm roles

✅ Compliant with GDPR and other privacy regulations

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✅ GDPR compliant and adheres to legal industry standards

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

❓ Document templates and assembly but minimal AI-powered drafting capabilities

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

✅ Client portal for document sharing and communication with clients

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❌ No specialized AI contract review functionality

✅ Manage your projects and organise your own template and clause library

✅ All-in-one legal practice management with intuitive interface, client portal for secure communication, and comprehensive billing/invoicing system

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

✅ Customizable workflow management for cases and matters

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❓ Basic formatting support but not specialized for complex legal documents

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

✅ Integrations with email, calendar, accounting systems, and popular business tools

❓ Just export to .docx and use your existing provider (request this feature)

✅ E-signature integration available

✅ Company and user level reporting and analytics (on request)

✅ Comprehensive reporting on firm performance, billable hours, and financial metrics

✅ AI-powered document assembly

✅ Template-based document assembly with merge fields from client/matter data

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❌ No AI-powered document editing capabilities

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❌ No integrated legal research capabilities

✅ Negotiation tools for multi-party clause-by-clause agreements

❌ No specialized negotiation tools

❓ No advanced data extraction or OCR capabilities (request this feature)

❓ Basic document scanning capabilities but limited intelligent data extraction

✅ Mobile-optimised Web App

✅ Mobile-responsive design and dedicated mobile applications

❓ Coming soon (request this feature)

✅ Integration with cloud storage services

✅ Community clause library available for creating modular contracts

❌ No community clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

❓ Limited ability to store and manage clauses

✅ Community template library available to create modular contracts

❌ No community template library

✅ Bring your own library of private templates usable only by your legal team, within Genie

✅ Ability to create and maintain firm-specific document templates

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

✅ Integration with Microsoft Word for document management

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Some users report limitations when handling complex document formatting

✅ Generally positive reviews

❓ Some users mention limitations in customization options and more complex reporting features

✅ Multiple support channels available including phone, whatsapp, email and live chat

✅ Email, chat, and phone support

✅ Available with our custom plans

✅ Available for larger implementations

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

✅ Structured onboarding with training and setup assistance

✅ Established AI-focused legal tech company

✅ 2013 - Established legal practice management solution

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ Native cloud-based platform

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

✅ Growing user base across Europe with expansion into international markets

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ Law firms, particularly small to mid-sized practices

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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✅ Legal industry with flexibility for various practice areas

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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✅ Global with primary focus on European markets

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

✅ Subscription-based pricing starting around €30-40 per user per month, with different tiers based on features

✅ Offers SLAs for custom plans, specifics not public

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✅ 99.9% uptime commitment

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community (join now)

Community & events: ✅ Webinars and training sessions focused on practice management efficiency and digital transformationTraining: ✅ Knowledge base, video tutorials, and user guidesPrompt Training: ❌ No AI prompt training (not applicable to core product)

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ❓ Free trial available but requires account setup and configurationSales: ❓ Typically 2-4 weeks from purchase to implementation

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ✅ Straightforward trial process with optional data migration assistanceImplementation Timeline: ❓ 2-4 weeks depending on firm size and complexity

✅ Consultative, transparent pricing, no hard selling

✅ Consultative sales approach focused on practice management needs

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

✅ Case studies showing 30% reduction in administrative time and 15% increase in billable hour capture

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

✅ Metrics on time saved, billing improvements, and client satisfaction increases