Direct Sales Agreement Template for Indonesia

A comprehensive legal agreement governed by Indonesian law that establishes and regulates the relationship between a supplier/manufacturer and a direct seller. The document outlines the terms and conditions for the direct sale of products, including territory rights, pricing structures, commission arrangements, and compliance requirements under Indonesian regulations. It incorporates specific provisions required by Indonesian direct selling laws, consumer protection regulations, and trade laws, while addressing key aspects such as product handling, marketing restrictions, and dispute resolution mechanisms within the Indonesian legal framework.

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What is a Direct Sales Agreement?

The Direct Sales Agreement is a crucial document used to establish and govern the legal relationship between companies (typically manufacturers or suppliers) and individuals or entities engaged in direct selling activities in Indonesia. This agreement is essential for businesses operating under Indonesia's direct selling regulations, particularly Minister of Trade Regulation No. 32/M-DAG/PER/8/2008 and related laws. The document covers all aspects of the direct selling relationship, including appointment terms, territory rights, product ordering and handling, pricing structures, commission arrangements, marketing guidelines, and compliance requirements. It's specifically designed to align with Indonesian legal requirements while protecting both parties' interests and ensuring clear operational guidelines. The agreement is particularly important given Indonesia's specific regulatory requirements for direct selling businesses and consumer protection laws.

What sections should be included in a Direct Sales Agreement?

1. Parties: Identification of the supplier/manufacturer and the direct seller, including complete legal names, registration numbers, and addresses

2. Background: Context of the agreement, brief description of the business relationship and intention of the parties

3. Definitions: Definitions of key terms used throughout the agreement, including technical terms, business-specific terminology, and Indonesian legal terms

4. Appointment and Territory: Terms of appointment of the direct seller and definition of the authorized sales territory

5. Products and Ordering: Description of products covered by the agreement and the ordering process

6. Prices and Payment Terms: Pricing structure, payment methods, currency, and payment timelines

7. Delivery and Risk: Terms for product delivery, transfer of risk, and logistics arrangements

8. Marketing and Promotion: Guidelines for marketing activities and promotional materials

9. Compliance Requirements: Compliance with Indonesian direct selling regulations and consumer protection laws

10. Representations and Warranties: Standard warranties regarding products and services, and representations by both parties

11. Term and Termination: Duration of the agreement and circumstances for termination

12. Confidentiality: Protection of confidential information and trade secrets

13. Dispute Resolution: Process for resolving disputes under Indonesian law

14. Governing Law: Specification of Indonesian law as governing law and jurisdiction

15. General Provisions: Standard boilerplate clauses including force majeure, notices, and amendments

What sections are optional to include in a Direct Sales Agreement?

1. Training and Support: Details of training programs and ongoing support provided to the direct seller

2. Performance Targets: Specific sales targets and performance metrics, if applicable

3. Digital Commerce: Rules and procedures for online sales channels, if e-commerce is part of the business model

4. Insurance Requirements: Specific insurance coverage requirements for the direct seller

5. Intellectual Property Rights: Detailed provisions on IP usage and protection, if significant IP is involved

6. Data Protection: Specific provisions for handling customer data and compliance with data protection laws

7. Non-Competition: Non-compete provisions, if required and enforceable under Indonesian law

8. Marketing Fund: Provisions for joint marketing activities and fund contributions

What schedules should be included in a Direct Sales Agreement?

1. Product List and Pricing: Detailed list of products, specifications, and pricing structure

2. Territory Map: Detailed description or map of the authorized sales territory

3. Commission Structure: Detailed breakdown of commission rates and calculation methods

4. Performance Metrics: Specific KPIs and measurement criteria

5. Marketing Guidelines: Detailed marketing and branding requirements

6. Operating Procedures: Standard operating procedures for order processing and fulfillment

7. Required Licenses: List of required permits and licenses under Indonesian law

8. Reporting Templates: Standard forms for sales reporting and performance tracking

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Indonesia

Publisher

Genie AI

Document Type

Contract to Sell

Cost

Free to use

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