Social Media Contract Template for England and Wales

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Key Requirements PROMPT example:

Free Social Media Contract

I need a Free Social Media Contract for my startup fashion brand, where a friend will manage our Instagram and TikTok accounts without payment to build their portfolio, starting from January 2025.

Document background

The Free Social Media Contract serves as a foundational document for establishing professional relationships in social media management without monetary compensation. This contract, governed by English and Welsh law, is particularly useful for internships, portfolio building, or mutual benefit arrangements. It includes essential provisions for content ownership, platform access, posting guidelines, and data protection compliance while acknowledging the unique nature of unpaid social media services. The document ensures both parties understand their rights and obligations despite the absence of financial consideration.

Suggested Sections

1. Parties: Identification of contracting parties and their contact details

2. Background: Context and purpose of the social media contract

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of social media services to be provided

5. Content Rights and Ownership: IP rights, content ownership, and usage terms

6. Data Protection and Privacy: GDPR compliance and data handling procedures

7. Term and Termination: Duration and termination conditions

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for social media performance monitoring

2. Crisis Management: Procedures and protocols for handling social media crises and reputation management

3. Compensation: Payment terms, fee structure, and billing procedures for social media management services

Suggested Schedules

1. Platform Guidelines: Specific rules and requirements for each social media platform being used

2. Content Calendar: Template and guidelines for planned posting schedule and content themes

3. Brand Guidelines: Visual identity requirements, tone of voice, and brand usage rules

4. Data Processing Agreement: Detailed procedures for GDPR compliance and data processing activities

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Hospitality
Professional Services
Non-profit
Entertainment

Relevant Teams

Marketing
Communications
Legal
Public Relations
Digital

Relevant Roles

Social Media Manager
Digital Marketing Director
Content Creator
Community Manager
Marketing Coordinator

Industries

UK GDPR: The UK General Data Protection Regulation governing the processing and handling of personal data in the UK post-Brexit

Data Protection Act 2018: The UK's implementation of data protection legislation that works alongside the UK GDPR

PECR: Privacy and Electronic Communications Regulations governing electronic communications, cookies, and direct marketing

Consumer Rights Act 2015: Main consumer rights legislation in the UK covering contracts for goods, services, and digital content

Consumer Protection from Unfair Trading Regulations 2008: Protects consumers from unfair practices, misleading marketing and aggressive selling tactics

Electronic Commerce Regulations 2002: Governs electronic commerce and provides rules for online business activities

Copyright, Designs and Patents Act 1988: Primary legislation protecting intellectual property rights including copyright in creative works

Trade Marks Act 1994: Legislation governing the registration and protection of trademarks in the UK

Online Safety Bill: Pending legislation aimed at making the UK 'the safest place to be online' through regulation of online content

Defamation Act 2013: Legislation governing reputation damage and libel in both offline and online contexts

Malicious Communications Act 1988: Criminalizes sending communications intended to cause distress or anxiety

Competition Act 1998: Prohibits anti-competitive behavior and regulates market competition

Enterprise Act 2002: Makes provisions about competition law and consumer protection

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - rules for advertising standards

Employment Rights Act 1996: Main legislation governing employment rights and responsibilities in the UK

Equality Act 2010: Protects against discrimination and promotes equality in various contexts including online spaces

Unfair Contract Terms Act 1977: Regulates contracts by restricting how far civil liability for breach of contract can be avoided

Misrepresentation Act 1967: Governs false statements made during contract formation that induce parties to enter into contracts

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