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1. Parties: Details of the advertising agency/provider and the client
2. Background: Context of the agreement and brief description of parties' business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Exclusivity Terms: Terms of exclusive rights and territorial restrictions
6. Payment Terms: Fees, payment schedule, and billing procedures
7. Term and Termination: Duration of agreement and termination provisions
8. Intellectual Property Rights: Ownership and usage rights of advertising materials
9. Confidentiality: Protection of confidential information
1. Performance Metrics: Section detailing KPIs and success metrics - use when specific performance targets are required
2. Compliance with Platform Requirements: Section covering platform-specific advertising rules - use when advertising on specific platforms
3. Data Protection: Section covering GDPR and data handling requirements - use when personal data processing is involved
4. Force Majeure: Section covering provisions for unforeseen circumstances - use when long-term commitments are involved
5. Non-Compete: Section covering restrictions on working with competitors - use when protecting market position is crucial
1. Schedule 1: Service Level Agreement: Detailed specifications of service standards
2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms
3. Schedule 3: Approved Advertising Materials: List of pre-approved content and materials
4. Schedule 4: Brand Guidelines: Client's branding requirements and restrictions
5. Schedule 5: Territory Definition: Detailed description of geographical coverage
6. Appendix A: Compliance Checklist: Industry-specific regulatory requirements
Advertising Materials
Advertising Services
Approved Content
Business Day
Commencement Date
Confidential Information
Campaign
Deliverables
Effective Date
Exclusive Period
Excluded Services
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Platforms
Party/Parties
Performance Metrics
Personnel
Regulatory Requirements
Services
Service Levels
Specifications
Term
Territory
Third Party Materials
Working Hours
Brand Guidelines
Campaign Budget
Media Buy
Target Audience
Creative Brief
Marketing Strategy
Publication Schedule
Quality Standards
Response Time
Review Period
Service Credits
Success Metrics
Appointment
Exclusivity
Service Delivery
Agency Obligations
Client Obligations
Fees and Payment
Intellectual Property Rights
Approvals Process
Performance Standards
Campaign Management
Media Placement
Content Creation
Brand Protection
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Post-Termination Obligations
Non-Compete
Non-Solicitation
Assignment and Subcontracting
Compliance with Laws
Regulatory Requirements
Dispute Resolution
Notices
Entire Agreement
Variation
Severability
Waiver
Third Party Rights
Governing Law
Jurisdiction
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