Document background
A White Label License Agreement is essential for businesses seeking to leverage existing products or services under their own brand in the Danish market. This agreement type is commonly used when a company wants to expand its product portfolio without developing solutions from scratch, or when a provider wants to extend market reach through partners. The agreement must comply with Danish legal requirements, including the Danish Contracts Act, Marketing Practices Act, and relevant EU regulations. It typically includes detailed provisions on license scope, branding requirements, quality standards, intellectual property rights, commercial terms, and liability allocation. The document is particularly relevant in technology and service industries where white labeling is common practice for rapid market expansion.
