The Referral Partner Agreement is essential for businesses operating in Denmark who wish to expand their customer base through formal referral partnerships. This document is particularly valuable when companies want to establish a structured approach to receiving qualified leads from third parties. The agreement, governed by Danish law, includes crucial elements such as referral fee structures, qualification criteria for valid referrals, data protection provisions compliant with GDPR, and specific obligations for both parties. It's commonly used in B2B contexts where services or products require specialized knowledge or have complex sales cycles. The document ensures compliance with Danish commercial law, marketing regulations, and competition law while providing clear guidelines for the referral relationship and protecting both parties' interests.
Referral Partner Agreement for Denmark
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Key Requirements PROMPT example:
Referral Partner Agreement
I need a Referral Partner Agreement for my Danish SaaS company that will establish exclusive referral partnerships in the Nordic region, with a detailed commission structure starting from January 2025 and strong data protection provisions for handling customer information.
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1. Parties: Identification of the primary parties to the agreement - the company seeking referrals and the referral partner
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including 'Qualified Referral', 'Referral Fee', 'Products/Services'
4. Appointment and Scope: Terms of appointment, territory/market coverage, and whether the appointment is exclusive or non-exclusive
5. Referral Partner Obligations: Core responsibilities of the referral partner, including lead qualification, reporting, and compliance with laws
6. Company Obligations: Responsibilities of the company, including support, training, and handling of referred customers
7. Referral Process: Detailed process for submitting and tracking referrals, qualification criteria
8. Compensation: Referral fee structure, payment terms, and conditions for fee eligibility
9. Intellectual Property: Usage rights for trademarks, logos, and marketing materials
10. Confidentiality: Protection of confidential information exchanged during the referral relationship
11. Data Protection: GDPR compliance and data handling requirements
12. Term and Termination: Duration of agreement and circumstances for termination
13. Post-Termination: Obligations and rights after agreement ends, including treatment of pending referrals
14. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Training and Support: Detailed provisions for partner training and ongoing support, relevant for complex products/services
2. Marketing and Promotion: Specific requirements for marketing activities, needed when partner will conduct active promotion
3. Service Levels: Performance metrics and standards, useful for high-volume referral relationships
4. Compliance Requirements: Additional compliance obligations, necessary for regulated industries
5. Non-Solicitation: Restrictions on soliciting employees or customers, important for protecting business interests
6. Insurance: Insurance requirements, relevant for high-risk industries or large-scale referral programs
7. Audit Rights: Right to audit referral records, important for complex compensation structures
8. Sub-Referral Partners: Terms for allowing/restricting use of sub-referral partners
1. Referral Fee Schedule: Detailed breakdown of referral fee calculations, tiers, and special cases
2. Products and Services: List of products/services covered by the referral arrangement
3. Referral Qualification Criteria: Detailed criteria for qualifying referrals
4. Approved Marketing Materials: Templates and guidelines for marketing and promotional materials
5. Data Processing Agreement: Detailed GDPR-compliant data processing terms
6. Service Level Agreement: Detailed performance metrics and reporting requirements
7. Territory Description: Detailed description of geographical or market coverage
8. Contact Information: Key contacts and escalation procedures for both parties
Authors
Relevant legal definitions
Agreement
Applicable Law
Business Day
Commencement Date
Company Materials
Confidential Information
Data Protection Laws
Force Majeure Event
Intellectual Property Rights
Personal Data
Products
Qualified Lead
Qualified Referral
Referral
Referral Fee
Referral Period
Referral Process
Services
Term
Territory
Trademarks
Valid Claim
Competitor
Customer
Documentation
Group Company
Marketing Materials
Minimum Performance Requirements
Net Revenue
Partners Portal
Pipeline
Prospective Customer
Referral Confirmation
Referral Terms
Service Level Requirements
Success Fee
Commission
Disqualified Lead
Initial Term
Performance Metrics
Quarter
Renewal Period
Revenue Share
Sales Cycle
Applicable Law
Business Day
Commencement Date
Company Materials
Confidential Information
Data Protection Laws
Force Majeure Event
Intellectual Property Rights
Personal Data
Products
Qualified Lead
Qualified Referral
Referral
Referral Fee
Referral Period
Referral Process
Services
Term
Territory
Trademarks
Valid Claim
Competitor
Customer
Documentation
Group Company
Marketing Materials
Minimum Performance Requirements
Net Revenue
Partners Portal
Pipeline
Prospective Customer
Referral Confirmation
Referral Terms
Service Level Requirements
Success Fee
Commission
Disqualified Lead
Initial Term
Performance Metrics
Quarter
Renewal Period
Revenue Share
Sales Cycle
Clauses
Appointment
Scope
Territory
Exclusivity
Referral Process
Qualification Criteria
Commission
Payment Terms
Performance Requirements
Representations and Warranties
Confidentiality
Data Protection
Intellectual Property
Non-Competition
Non-Solicitation
Marketing and Promotion
Compliance
Record Keeping
Audit Rights
Term
Termination
Force Majeure
Liability
Indemnification
Insurance
Assignment
Notices
Amendments
Entire Agreement
Severability
Waiver
Governing Law
Dispute Resolution
Third Party Rights
Relationship of Parties
Surviving Provisions
Scope
Territory
Exclusivity
Referral Process
Qualification Criteria
Commission
Payment Terms
Performance Requirements
Representations and Warranties
Confidentiality
Data Protection
Intellectual Property
Non-Competition
Non-Solicitation
Marketing and Promotion
Compliance
Record Keeping
Audit Rights
Term
Termination
Force Majeure
Liability
Indemnification
Insurance
Assignment
Notices
Amendments
Entire Agreement
Severability
Waiver
Governing Law
Dispute Resolution
Third Party Rights
Relationship of Parties
Surviving Provisions
Relevant Industries
Information Technology
Professional Services
Financial Services
Consulting
Software and SaaS
Healthcare
Real Estate
Insurance
Telecommunications
Manufacturing
Education and Training
Business Services
Relevant Teams
Legal
Sales
Business Development
Commercial
Partnerships
Compliance
Finance
Marketing
Partner Success
Operations
Relevant Roles
Business Development Manager
Sales Director
Partnership Manager
Chief Revenue Officer
Legal Counsel
Commercial Director
Channel Manager
Alliance Manager
Chief Executive Officer
Head of Sales
Partner Success Manager
Contract Manager
Chief Commercial Officer
Business Development Director
Find the exact document you need
Referral Partner Agreement
A Danish law-governed agreement establishing terms for a business referral partnership, including referral processes, compensation, and compliance requirements.
find out more
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