The Marketing Consent Form is essential for any organization conducting marketing activities in Canada. This document is designed to comply with Canada's strict electronic messaging and privacy laws, particularly CASL and PIPEDA, which require explicit consent before sending commercial electronic messages. The form should be used whenever an organization wants to engage in marketing communications with individuals, whether through email, SMS, phone, or other channels. It includes crucial information about data collection, usage purposes, consent duration, and withdrawal rights. The document helps organizations maintain proper consent records while providing transparency to individuals about how their information will be used for marketing purposes.

1. Individual's Information: Section for collecting the individual's contact details and identification information necessary for the consent to be valid

2. Purpose of Consent: Clear explanation of why consent is being sought and how the personal information will be used for marketing purposes

3. Types of Communications: Detailed list of the types of marketing communications the individual may receive (email, SMS, phone calls, etc.)

4. Information Collection and Use: Description of what personal information will be collected and how it will be used for marketing purposes

5. Duration of Consent: Specification of how long the consent will remain valid and circumstances under which it may expire

6. Withdrawal Rights: Clear explanation of the right to withdraw consent and the process for doing so

7. Contact Information: Organization's contact details for questions or concerns about consent or marketing communications

8. Declaration and Signature: Final section for the individual to acknowledge understanding and provide explicit consent through signature