Cross Marketing Agreement Template for Belgium

1. Performance Metrics: Specific KPIs and performance measurement criteria when parties want to track campaign effectiveness

2. Exclusivity: Restrictions on working with competitors, if exclusive arrangements are desired

3. Joint Promotional Events: Specific provisions for organizing and managing joint events, if applicable

4. Social Media Management: Specific provisions for social media marketing when social platforms are key to the collaboration

5. International Marketing: Additional provisions for cross-border marketing activities when targeting multiple countries

6. Crisis Management: Procedures for handling PR crises or reputation management issues

7. Customer Data Sharing: Specific provisions for sharing and managing customer data when required

8. Agency Appointments: Provisions for engaging third-party agencies when external marketing support is needed

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, campaign calendar, and specific activities planned

2. Schedule 2 - Brand Guidelines: Detailed brand usage rules, including logos, colors, fonts, and tone of voice

3. Schedule 3 - Approved Marketing Materials: List of pre-approved marketing materials and templates

4. Schedule 4 - Financial Terms: Detailed breakdown of costs, revenue sharing calculations, and payment terms

5. Schedule 5 - Approval Matrix: Detailed approval processes, timelines, and responsible persons for different types of marketing activities

6. Appendix A - Contact Details: Key contacts from both parties for different aspects of the collaboration

7. Appendix B - Technical Requirements: Technical specifications for digital marketing materials and platforms

8. Appendix C - Compliance Checklist: Checklist of regulatory requirements and compliance measures for marketing activities